Starcom appoints Benoit to head Procter & Gamble account

Starcom MediaVest (SMG) has appointed Geraud Benoit as operations director on the agency's Procter & Gamble account.

Geraud Benoit: joins SMG as operations director for Procter & Gamble account
Geraud Benoit: joins SMG as operations director for Procter & Gamble account

He replaces Avril Gallagher, who is leaving Starcom to head the global Vodafone account at OMD.

Benoit was previously global group media director at Universal McCann SF and previously regional client services director at Universal McCann EMEA.


Iain Jacob, president of global innovation and executive director for Europe, Middle East and Africa at Starcom MediaVest Group, said:  "Starcom MediaVest Group is leading the market in transforming the media agency model and a crucial element of this has been substantial further investment in digital, technology, data and research.

"In Geraud we have a very rare and powerful combination of deep expertise in these areas along with extensive time working on global FMCG brands. This appointment is yet another positive step forward in our continued drive to increase our digital offering and help clients maximise benefits."

Benoit has worked on several accounts including Microsoft, Coca Cola, L'Oreal, Nestle, UPS, GlaxoSmithKline and Boots.

Most recently, he was responsible for the management of Microsoft’s Xbox account across 37 markets, including social media activity around the roll out of the Microsoft Kinect gaming brand.

Benoit said: "The chance to work with a client like Procter & Gamble is too good to miss– they are an undisputed leader in media globally. I look forward to using my experience to contribute to the strategic vision and success of SMG over the coming years."

Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

Watch the first YouTube clip, nine years on

Watch the first YouTube clip, nine years on

This week marks the ninth anniversary of the first clip uploaded on YouTube, a 19-second video of YouTube co-founder Jawed Karim at the San Diego Zoo.

Share
Yahoo hosts exclusive X-Men: Days of Future Past films

Yahoo hosts exclusive X-Men: Days of Future Past films

Yahoo has partnered with film distributor Twentieth Century Fox to create a global content hub on its Yahoo Movies platform for new release 'X-Men: Days of Future Past'.

Share
My Media Week: Stuart Taylor

My Media Week: Stuart Taylor

This week, Stuart Taylor, chief executive, Kinetic UK, is inspired by the new tech coming to market and how wearables and smart cities will impact on OOH.

Share

Get news by email