My Media Week: Jason Dormieux

In and out of meetings and fuelled by coffee, Jason Dormieux, managing partner at MEC Interaction, still finds the time to look after the twin challenges of attending parent's evening and pitching for new business...cappuccino anyone?

Jason Dormieux: managing partner at MEC Interaction
Jason Dormieux: managing partner at MEC Interaction


Up at the usual time of 6.30am, although still feeling the effects of the man-cold I've had for a few days. I kiss my gorgeous wife Claire goodbye and head off to catch the train from Tonbridge into London. No time to stop, and straight into an early morning meeting to discuss the data reporting requirements for one of MEC's clients with our resident research and analytics gurus, David Fletcher and Richard Lloyd.

Dash directly from that into another, with Clare Alger and Chelsea Parsons from MEC's people and culture team.

Switching hats, as we're in the process of putting together a large training programme that will touch all MECers and we need to sign-off on the brief for the training providers. The concept for the programme is something that we've been working on for a while and it's great that we're finally coming to the end of the planning phase.

Manage to grab lunch and then spend a couple of hours at my desk, catching up on admin before sitting down with some of our finance guys to go over some changes to our internal processes.

Next up is a weekly Interaction operations meeting with the rest of the management team, including Marc Pearson, Justin Taylor, Matt Dailey, Carl Read, Claire Hutchings, Sarah Pace and Ann Longley. Loads of agenda items this week, not least the changes to our financial processes. I head straight off at the end of the day to get back in time for dinner with Claire.


Nowhere near a lie-in, but slightly later start this morning – I'm at the office at 8.30am ready for a 9am catch up with Justin Taylor and Marc Pearson (who help me run MEC Interaction) and straight into an up-coming offsite departmental meeting.

I head straight into another meeting with MEC's head of interaction in Slovakia. It amazing to see how the MEC Interaction network across EMEA has grown and how we put a lot of effort into sharing best practice from both a campaign and product perspective. It's interesting to hear how digital investment is rapidly accelerating in Slovakia and how they are very quickly embracing mobile and social media in particular. The afternoon is spent working with the client team at Orange on a particularly interesting brief.

I finish off the day with a thought-provoking meeting with Steve Brown and Matt White from Yahoo, who fill me in on their products for 2011 and beyond.


The day begins bright and early with an 8.30am meeting at GroupM for a planning meeting. It's my turn to bring the croissants, so dash to the café just opposite the GroupM UK offices. These meetings are always lively with lots of discussion and interjection. I pop back to the office for a quick internal meeting and the rest of the afternoon is spent with clients.


In at 8am for a new business meeting with a potential client. A number of questions are fired my way and I'm grateful for the two cups of coffee that have managed to boost the old grey matter. The meeting finishes on an upbeat note and I'm told that we will hear about getting through to the next stage of the process in a fairly short period of time – fingers crossed.

Back to the office for a client meeting and then out to meet with the Telegraph's group sales director Nick Hewat and digital sales director James Brown, where we address how quickly media, and print in particular, will become increasingly ad-served.

The afternoon is spent working with my analytics and insight team on how to crack a particular challenge for one of our clients.

It's an early finish today in order to make it to my daughters' school parents' evening. Like any proud father, I'm happy to report that they're both doing really well.


The day kicks off with a quick progress meeting on financial processes and then another progress meeting with the training provider we are talking to about our brief. They want to explore a couple of the briefed areas in more detail. Feeling good, I leave the session feeling as though we've really made some progress on how best to approach the training challenge we've set ourselves.

The afternoon is spent with a client discussing their 2011 social media strategy and how it interacts with their SEO objectives. We have strong social media and SEO teams and I love seeing how closely they work together. The week ends on a fantastic note, as I get a call from the new business client – we're through to the next round...

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