Absolute Radio is first station to publish monthly app results

Absolute Radio has pledged to release the number of active users its mobile apps have each month, as part of its push to increase accountability.

Absolure Radio: publishes monthly app figures
Absolure Radio: publishes monthly app figures

A spokesman for Absolute Radio said there were 220,000 active users in January, who used an Absolute Radio app for an average of seven and a half times, a total of 1.6 million listening occasions.

The average Absolute Radio mobile app user spent 37 minutes in an Absolute Radio app in January. However, the newest app, 'Rock 'N' Roll Football Live Scores', has an average dwell time of 57 minutes on match Saturdays.

Rajar, the audience-measurement system, provides radio companies with detail about where their listening hours come from and, although they are able to share the figures, they cannot speak about other radio groups.

Rajar will publish more detailed information later this year, but at present, Absolute Radio claims to be the only UK radio station to release streamed or on-demand listening hours, and provide information about active mobile application use.

Clive Dickens, chief executive of Absolute Radio, said: "This new mode of engagement is allowing us to learn more about our digital audience and our ever-increasing mobile community, to further enhance radio’s accountability.

"I look forward to welcoming other UK radio brands to this new metric to aid better comparison of scale."

The Absolute Radio network, which includes Absolute 80s and Absolute Classic Rock, served 17.2 million hours of online content in January, including live online streamed hours, live mobile streamed hours, and on-demand. A spokesman for Absolute said this figure showed an increase of 45% from December 2010.

Absolute Radio has 10 apps, of which some, but not all, are available on platforms from iPhone, Android, Nokia, Blackberry and Windows Phone 7. A spokesman for Absolute Radio said they have been downloaded a total of 1.6 million times.

The January tracking was only carried out across 17 of the 31 different app/platform combinations from Absolute, although the company claims it will track every one by the time March's figures are released.

The apps are:

  • Absolute Radio
  • Absolute 80s
  • Absolute Radio 90s
  • Absolute Radio 00s
  • Absolute Radio Football
  • Absolute Radio Live Scores
  • OC's Clock
  • Frank's Clock
  • Dave's Clock
  • Iain Lee Show

Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

Omnicom dispute to drive down Channel 5 prices in H2

Omnicom dispute to drive down Channel 5 prices in H2

Omnicom's trading dispute with Channel 5 is expected to drive down the broadcaster's prices by an estimated six per cent year on year, according to an internal Channel 5 document seen by Campaign.

Share
Aga targets city homes with cooker campaign

Aga targets city homes with cooker campaign

Aga, the British cooker brand indelibly linked with the upper-middle classes and their country homes, has released a campaign for its city oven.

Share
David Abraham MacTaggart lecture: full text

David Abraham MacTaggart lecture: full text

Read the full text of David Abraham's speech, called 'After The Gold Rush: Sustaining creative risk in UK television for the next generation', given at the Edinburgh International Television Festival.

Share

Get news by email