How product placement arrived in the UK

Nestlé coffee brand Dolce Gusto made history today when it became the first brand to be featured on a UK-produced television programme in a paid product placement deal on ITV1's 'This Morning' . See below for how we covered its progress from proposal in 2009 to reality in 2011 and what is likely to come next ...

It's behind you: Nestlé's Dolce Gusto makes TV history
It's behind you: Nestlé's Dolce Gusto makes TV history
.

Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

Radio Times: 50 years of Doctor Who covers

Radio Times: 50 years of Doctor Who covers

Doctor Who series eight hits screens next month. Take a nostalgic look at some of the Radio Times magazine covers that have featured The Doctor in the past 50 years.

Share
Yahoo appoints Marc Bignell as head of trading for the EMEA region

Yahoo appoints Marc Bignell as head of trading for the EMEA region

Yahoo has confirmed the appointment of Omnicom's Marc Bignell as head of trading across Europe, Middle East and Africa.

Share
Mail Online ads up 49% to generate third of Daily Mail's ad revenues

Mail Online ads up 49% to generate third of Daily Mail's ad revenues

Growth in digital ad revenues at Mail Online more than offset falls at the Daily Mail and Mail on Sunday newspapers in the last quarter, generating a third of the newsbrand's ad revenues at £15m.

Share

Get news by email