Cosmopolitan launches in Armenia

Hearst-owned women's glossy Cosmopolitan is continuing its expansion in the Middle East, with a launch in Armenia.

Cosmopolitan: follows move into the Middle East with Armenian edition
Cosmopolitan: follows move into the Middle East with Armenian edition

The publisher, which owns the National Magazine Company in the UK, has launched an Armenian edition, starting with the March 2011 issue.

Cosmopolitan Armenia will be published in partnership with Media Partners CJSC and will have an initial print run of 5,000.

The launch comes shortly after the publisher launched a Middle East edition in February and a Mongolian edition in December last year. It will be the 63rd international edition of the young women’s title in addition to its US flagship.

Duncan Edwards, president and CEO of Hearst Magazines International, said: "We are confident that Cosmo will do well with Armenian women."

The debut issue of Cosmopolitan Armenia will feature Armenian-American socialite Kim Kardashian on its cover.

The magazine, which will be edited by Hrachuhi Utmazyan, will feature advice and features on relationships, fashion, beauty and entertainment.

Cosmopolitan is published in 32 languages and distributed in more than 100 countries.

Hearst Corporation, which also publishes brands including Esquire, Harper’s Bazaar and Good Housekeeping, is currently in final negotiations with Lagardère to acquire the French publisher’s international magazine business.

The deal, priced at €651m (£559m), includes a licensing agreement for fashion magazine Elle.

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