Cosmopolitan launches in Armenia

Hearst-owned women's glossy Cosmopolitan is continuing its expansion in the Middle East, with a launch in Armenia.

Cosmopolitan: follows move into the Middle East with Armenian edition
Cosmopolitan: follows move into the Middle East with Armenian edition

The publisher, which owns the National Magazine Company in the UK, has launched an Armenian edition, starting with the March 2011 issue.

Cosmopolitan Armenia will be published in partnership with Media Partners CJSC and will have an initial print run of 5,000.

The launch comes shortly after the publisher launched a Middle East edition in February and a Mongolian edition in December last year. It will be the 63rd international edition of the young women’s title in addition to its US flagship.

Duncan Edwards, president and CEO of Hearst Magazines International, said: "We are confident that Cosmo will do well with Armenian women."

The debut issue of Cosmopolitan Armenia will feature Armenian-American socialite Kim Kardashian on its cover.

The magazine, which will be edited by Hrachuhi Utmazyan, will feature advice and features on relationships, fashion, beauty and entertainment.

Cosmopolitan is published in 32 languages and distributed in more than 100 countries.

Hearst Corporation, which also publishes brands including Esquire, Harper’s Bazaar and Good Housekeeping, is currently in final negotiations with Lagardère to acquire the French publisher’s international magazine business.

The deal, priced at €651m (£559m), includes a licensing agreement for fashion magazine Elle.

Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

Square Mile publisher aims for 450,000 users for Festival Baby site

Square Mile publisher aims for 450,000 users for Festival Baby site

Square Up Media, the publisher of Square Mile magazine, is moving into the music publishing market with Festival Baby, a new website for festival fans.

Share
The language of content and how to find an agency that is fluent

The language of content and how to find an agency that is fluent

More than a few voices speaking at once normally means an inability to hear anything that's being said, regardless of the wisdom of any one speaker.

Share
Watch the first YouTube clip, nine years on

Watch the first YouTube clip, nine years on

This week marks the ninth anniversary of the first clip uploaded on YouTube, a 19-second video of YouTube co-founder Jawed Karim at the San Diego Zoo.

Share

Get news by email