John Lennon's widow Yoko Ono takes out a page in The Metro today to promote her vision of world peace, under the banner 'Imagine Peace 2011'. The open letter directs readers to the imaginepeace.com website and twitter feed.
Universal Pictures advertises the Simon Pegg and Nick Frost release 'Paul' in The Guardian and The Sun while Film4 advertises 'Never Let Me Go' across the broadsheets.
Sony Pictures Classics takes out half a page in The Guardian and The Independent to advertise feature length documentary 'Inside Job' which explores the causes behind the financial crisis.
Comet pushes "online prices in store" with an ad in The Times, The Guardian, The Daily Telegraph and The Daily Mail.
Computer game retailer Game takes out a full page in The Sun to advertise deals on new releases.
The Daily Mail promotes its latest DVD giveaway on its cover. The paper will include 'Lark Rise to Candleford' in tomorrow's issue.
And it wouldn't be Friday without the supermarkets advertising weekend deals across the tabloids.