Yahoo readies localised mobile and tablet content

Yahoo is set to distribute personalised content across mobile phones and tablet devices based on a user's interests and location.

Yahoo: set to roll out Livestand service this year
Yahoo: set to roll out Livestand service this year

Livestand, which will roll out in the first half of this year, will initially only feature content from Yahoo's properties, including news, sports, finance, and photo-sharing site Flickr.

The service, which will initially be available on Apple's iPad and Android tablets, will compete with newsreader app Pulse, and the Flipboard social magazine app.

The digital giant plans to extend iLivestand to other publishers in due course, but did not disclose details of how the revenue would be shared.

Yahoo said the new product will allow advertisers to reach mass audiences with highly targeted ads. The scale of the digital canvas allows digital ads to be served magazine-style, with interactive elements.  

The company has not confirmed any advertisers so far.

Blake Irving, executive vice-president and chief product officer at Yahoo, said: "Adoption of tablets and mobile phones is exploding, and digital media is not keeping up."

"Consumers cannot find the publications they buy off the newsstand, and publishers and advertisers cannot reach the audiences they want to serve. As the premier digital media company, we are in a position to meet all of these needs."

Last month, Yahoo reported it had nearly doubled its profits for the fourth quarter of 2010 to $227.6m (£143.4m). Its revenue declined 4% to $1.2bn for the same quarter. 

Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

Pre-tax profits fall by 90% at UTV

Pre-tax profits fall by 90% at UTV

UTV Media has reported a fall in pre-tax profits of 90 per cent for the first half of 2015.

Share
Why publishers' brand strategy must be fluid and flexible

Why publishers' brand strategy must be fluid and flexible

Jerry Wright, the chief executive of ABC, warns not to place too much faith in false dawns or recent sunsets in the publishing sector.

Share
The trillion dollar question: can Facebook's virtual assistant succeed where others have failed?

The trillion dollar question: can Facebook's virtual assistant succeed where others have failed?

Think of a world where Facebook knows where you are, where your next meeting is, and how long it'll take you to get there, imagines Mindshare's head of mobile.

Share

Get news by email