Yahoo readies localised mobile and tablet content

Yahoo is set to distribute personalised content across mobile phones and tablet devices based on a user's interests and location.

Yahoo: set to roll out Livestand service this year
Yahoo: set to roll out Livestand service this year

Livestand, which will roll out in the first half of this year, will initially only feature content from Yahoo's properties, including news, sports, finance, and photo-sharing site Flickr.

The service, which will initially be available on Apple's iPad and Android tablets, will compete with newsreader app Pulse, and the Flipboard social magazine app.

The digital giant plans to extend iLivestand to other publishers in due course, but did not disclose details of how the revenue would be shared.

Yahoo said the new product will allow advertisers to reach mass audiences with highly targeted ads. The scale of the digital canvas allows digital ads to be served magazine-style, with interactive elements.  

The company has not confirmed any advertisers so far.

Blake Irving, executive vice-president and chief product officer at Yahoo, said: "Adoption of tablets and mobile phones is exploding, and digital media is not keeping up."

"Consumers cannot find the publications they buy off the newsstand, and publishers and advertisers cannot reach the audiences they want to serve. As the premier digital media company, we are in a position to meet all of these needs."

Last month, Yahoo reported it had nearly doubled its profits for the fourth quarter of 2010 to $227.6m (£143.4m). Its revenue declined 4% to $1.2bn for the same quarter. 

Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

AOL's Graham Moysey on why we need to invest in people to evolve

AOL's Graham Moysey on why we need to invest in people to evolve

At college I once read a quote from Aristotle that has stayed with me to this day - "The one exclusive sign of thorough knowledge is the power of teaching".

Share
Thriving digital listening opens up new opportunities

Thriving digital listening opens up new opportunities

As this week's Rajar figures highlight digital listening hours are at an all-time high, up 6.4% (yoy), Simon Kilby, head of marketplace at Bauer Media, points to new commercial opportunities.

Share
Trinity Mirror considers appeal of £1.2m phone-hacking charges

Trinity Mirror considers appeal of £1.2m phone-hacking charges

Trinity Mirror is considering an appeal after a High Court judge ordered the publisher to pay "very substantial" damages to celebrities Sadie Frost, Paul Gascoigne and others for phone-hacking.

Share

Get news by email