Absolute Radio to bring back Faces for Radio campaign

Absolute Radio is to launch the latest wave of its "faces for radio" marketing campaign at the end of the month, with print, outdoor and digital activity, including a takeover of the MSN homepage.

Absolute Radio: last year's 'faces for radio' campaign
Absolute Radio: last year's 'faces for radio' campaign

The campaign begins on 28 February and will encompass outdoor, including the use of digital, backlit and scrolling 48-sheets nationally across central and Greater London, Manchester, Liverpool, Birmingham, Nottingham, Coventry and Wolverhampton.

Alongside outdoor, the digital campaign will also incorporate YouTube and search activity.

Clare Baker, Absolute Radio marketing director, said: "Our 'faces for radio' campaign has proved highly successful and this, its third outing, will be bigger than before.

"We're showcasing our high-profile comedic talent with a real, honest approach, which our reluctant adult audience really responds to."

The creative for the campaign is by Albion London with media by MEC.

The "faces for radio" campaign launched in 2010.

In the latest set of Rajar audience figures, Absolute Radio's core station, available nationally on AM, DAB, online and through digital TV, as well as FM in London, had an audience of 1.38 million a week, down 7.9% year on year and 16.9% quarter on quarter.

Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

Paddy McGuinness joins Bauer Radio for Sunday morning show

Paddy McGuinness joins Bauer Radio for Sunday morning show

Bauer Media has hired Paddy McGuinness, the host of ITV's 'Take Me Out', to present a Sunday show across its radio stations in the North of England and Scotland.

Share
Why Amazon should tread carefully in the wake of its Twitch.tv acquisition

Why Amazon should tread carefully in the wake of its Twitch.tv acquisition

Amazon pipped Google in the battle for Twitch.tv, the live streaming video platform which focuses on gaming-related content. Richard Smith, account director, business planning - intelligence, at Mindshare UK explains, explains why Amazon paid nearly $1bn for the platform.

Share
Media: Why programmatic is an opportunity, not a threat
[Sponsored feature]

Media: Why programmatic is an opportunity, not a threat

Programmatic is ripping up the advertising rule book. However, there's no need for marketers to fear, if you truly understand your brand's audience.

Share

Get news by email