Asda moves trolley media contract to Redbus

Asda has appointed Redbus Media Group, a specialist point-of-sale network, to handle its multimillion shopping trolley media sales, without a competitive tender.

Asda: awards trolley media contract to Redbus
Asda: awards trolley media contract to Redbus

Asda has moved the business directly from the incumbent, Sales Activation Solutions, which had held the business for more than two years.

Redbus, which already handles trolley advertising for Sainsbury’s and Tesco, will manage sales, marketing and fulfilment for Asda on a long-term contract.

Redbus said the new appointment will help the company reach up to 200 million shoppers every four weeks.

Alan Valler, group sales director at Redbus, said: "Demand from advertisers for in-store media at the points of choice and purchase has grown exponentially, because it is now fully appreciated as one of the most accountable forms of media available.

"Our grocery network allows advertisers to target shoppers with uniform, aggregated, cost- effective and measurable in-store messages, and is a compelling proposition for brands and their agencies."

Sarah Brook, head of Asda media centre, said: "We want to further develop this media as an excellent way of bringing key brand messages into our stores that truly benefit customers, advertisers and Asda alike."

Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

BBC Trust accepts cost for over-75s TV licences but 'cannot endorse the process'

BBC Trust accepts cost for over-75s TV licences but 'cannot endorse the process'

BBC Trust chairman, Rona Fairhead, has said she "accepts" the surprise announcement by culture secretary, John Whittingdale, today that the government will stop subsidising the over-75s TV licence fee, but has questioned the process that led to the major overhaul.

Share
Discovery's partnership with the IOC spells gold for brands

Discovery's partnership with the IOC spells gold for brands

A commercial broadcaster has the potential to improve on the BBC's coverage of the Olympics, says MediaCom's head of sport for Europe, Middle East and Africa.

Share
NME to become a free magazine after 63 years

NME to become a free magazine after 63 years

Time Inc's 63 year old music brand, NME, is to become a free weekly magazine from September and its digital output will be broadened to also include film, fashion, television, politics, gaming and technology.

Share

Get news by email