The survey by The Lighthouse Company, the recruitment firm, found the top three most interesting hires of 2010 were considered Hazlitt's, followed by Initiative Media's appointment of Alex Altman in August and Nick Bampton's move to Channel Five / 5, in November.
The interviewees were leaders of media owners, media agencies, creative agencies and client marketing firms.
The most coveted jobs in media were ITV non-executive directors, managing director at IPC Advertising (Charlie Meredith's role), and the BBC marketing director.
The roles media bosses are most likely to recruit in 2011 are new business director and director of data positions.
Three quarters of those who took part in the survey said they felt optimistic about the growth of their organisation in 2011.
The new hires that had the most dramatic effect on their business in 2010 were new business director, executive creative director and managing director roles, according to the majority of interviewees.
The top three elements that have frustrated interviewees in terms of their own career progression in the past 12 months include network rules (27.3%) lack of courageous leadership (27.3%) and hesitant clients (34.1%).
The survey was commissioned to mark The Lighthouse Company's one-year anniversary. It was conducted by research agency Work.