UM London seals Southern Comfort deal with Jazz FM

UM London has brokered a new five-figure sponsorship deal with Jazz FM for the 'Southern Comfort Big Easy' Saturday night show on Jazz FM.

Southern Comfort: Remi Nicole models for the brand
Southern Comfort: Remi Nicole models for the brand

The six-month sponsorship plays on the Brown Forman drinks brand's associations with the jazz heritage of New Orleans and Louisiana in a show presented by the station’s Mike Chadwick.

The programme is broadcast every Saturday, from 8pm to 9pm. It focuses on the city's heritage including its music, festivals, voodoo and it's rebuilding post Hurricane Katrina.

Amanda Burningham, ideation director at UM London, said: "The 'Big Easy' show allows Southern Comfort to engage with a passionate audience, bringing to life the heritage and personality of the brand in a credible and entertaining way."

As part of the deal, a special Southern Comfort Cocktail recipe is recommended every week alongside interviews including Harry Connick Jnr, Christian Scott and John Cleary.

It will also include activity online at JazzFM.com.

Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

Gravity Road: new Bombay Sapphire Imagination Series 'exceeds' our 2013 Bafta win

Gravity Road: new Bombay Sapphire Imagination Series 'exceeds' our 2013 Bafta win

Bombay Sapphire has launched the second year of its 'Imagination Series' of five sponsored short films, after one from last year's series won a Bafta for Gravity Road in January.

Share
Outdoor Campaign of the Month: Just Eat
[Sponsored feature]
Share
Bauer launches daily football stats email The Equaliser

Bauer launches daily football stats email The Equaliser

Bauer Media has launched The Equaliser, a football-based daily email combining sports statistics and analysis, targeting desktop and mobile users.

Share

Get news by email