UM London seals Southern Comfort deal with Jazz FM

UM London has brokered a new five-figure sponsorship deal with Jazz FM for the 'Southern Comfort Big Easy' Saturday night show on Jazz FM.

Southern Comfort: Remi Nicole models for the brand
Southern Comfort: Remi Nicole models for the brand

The six-month sponsorship plays on the Brown Forman drinks brand's associations with the jazz heritage of New Orleans and Louisiana in a show presented by the station’s Mike Chadwick.

The programme is broadcast every Saturday, from 8pm to 9pm. It focuses on the city's heritage including its music, festivals, voodoo and it's rebuilding post Hurricane Katrina.

Amanda Burningham, ideation director at UM London, said: "The 'Big Easy' show allows Southern Comfort to engage with a passionate audience, bringing to life the heritage and personality of the brand in a credible and entertaining way."

As part of the deal, a special Southern Comfort Cocktail recipe is recommended every week alongside interviews including Harry Connick Jnr, Christian Scott and John Cleary.

It will also include activity online at JazzFM.com.

Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

Campaign Big Awards: video

Campaign Big Awards: video

Abbott Mead Vickers BBDO's Ian Pearman and Forsman & Bodenfors' Björn Engström reflect on a successful night at the Campaign Big Awards on Wednesday evening.

Share
GMG chief Andrew Miller calls on 'dominant' BBC to share content with competitors

GMG chief Andrew Miller calls on 'dominant' BBC to share content with competitors

Andrew Miller, the chief executive of Guardian Media Group, has urged the BBC to allow newspapers access to raw news feeds and to tap into its back catalogue.

Share
Media Week Awards 2014 celebrates outstanding talent and creativity

Media Week Awards 2014 celebrates outstanding talent and creativity

The UK's vibrant commercial media sector celebrated the year's best work at the Media Week Awards last night, attended by 1,400 executives from agencies, media owners, advertisers and production companies.

Share

Get news by email