UM London seals Southern Comfort deal with Jazz FM

UM London has brokered a new five-figure sponsorship deal with Jazz FM for the 'Southern Comfort Big Easy' Saturday night show on Jazz FM.

Southern Comfort: Remi Nicole models for the brand
Southern Comfort: Remi Nicole models for the brand

The six-month sponsorship plays on the Brown Forman drinks brand's associations with the jazz heritage of New Orleans and Louisiana in a show presented by the station’s Mike Chadwick.

The programme is broadcast every Saturday, from 8pm to 9pm. It focuses on the city's heritage including its music, festivals, voodoo and it's rebuilding post Hurricane Katrina.

Amanda Burningham, ideation director at UM London, said: "The 'Big Easy' show allows Southern Comfort to engage with a passionate audience, bringing to life the heritage and personality of the brand in a credible and entertaining way."

As part of the deal, a special Southern Comfort Cocktail recipe is recommended every week alongside interviews including Harry Connick Jnr, Christian Scott and John Cleary.

It will also include activity online at JazzFM.com.

Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

'Unhealthily thin' model prompts ad ban for Yves Saint Lauren

'Unhealthily thin' model prompts ad ban for Yves Saint Lauren

A fashion ad for Yves Saint Laurent featuring a model that appeared "unhealthily underweight", has been banned by the ASA.

Share
Instagram to offer better ad targeting and call to action options

Instagram to offer better ad targeting and call to action options

Instagram, the photo-sharing site, is making it easier for businesses of all sizes to buy ads on the app, and helping brands target their audience better.

Share
Vinnie Jones stars in Kik e-cig ad

Vinnie Jones stars in Kik e-cig ad

Vinnie Jones, the actor and former footballer, has become the first celebrity to endorse e-cigarettes on UK television, in an ad for Kik.

Share

Get news by email