ShortList launches pop-up shop in Harrods for Grooming Awards

ShortList has opened a pop-up shop in Harrods highlighting the winners of its third annual Grooming Awards, which took place today at the Knightsbridge store.

Harrods: signs up to sponsor ShortList awards
Harrods: signs up to sponsor ShortList awards

Harrods housed the ShortList Grooming Awards this morning, where the magazine's commercial team and editor announced the 20 winning male grooming products, as voted for by the ShortList panel.

The Knightsbridge store unveiled the ShortList-branded pop-up shop in its recently opened gentleman’s lounge. Customers will be able to buy the award-winning products from the shop until 26 February.

ShortList secured the five-figure sponsorship with Harrods last autumn and the magazine will run a number of advertorial pages promoting the pop-up shop this month.

ShortList is published by ShortList Media, which also publishes Stylist. It is due to launch ShortList Mode, a bi-annual fashion glossy for men targeted at ShortList's ABC1 male audience, in March.

The awards included Best New Men's Fragrance, which went to Chanel Bleu de Chanel eau de toilette pour homme, and Best New Grooming Gadget, which was presented to the Philips Senso Touch 3-D Electric Shaver.

The judges of the awards included ShortList's style director Adrian Clark and supermodel David Gandy, who was given ShortList's Face of Today accolade.

In previous years the event has been held at the National Portrait Gallery and the Hospital Club.

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