Nationwide takes out a full page outlining seven promises to its customers. The ad appears in The Guardian, The Times, The Daily Telegraph and The Daily Express.
Britannia meanwhile tells readers of The Independent and The Daily Mail they "lose eight minutes a day moaning about service".
First Direct advertises its tracker rate in The Times and The Independent, promising low rates.
Carphone Warehouse tells readers of The Times to meet their "new business partner," advertising Android smartphones.
BlackBerry claims to be the UK's number one smartphone in The Daily Telegraph and Orange takes out two half pages in The Guardian to promise "the UK’s best broadband and calls deal".
E.On takes out half a page in The Guardian announcing customers can cap their energy bills for three years. The ad also appears in The Times, The Independent, the Daily Mirror and The Daily Telegraph.
The Government takes out a full page in The Times to congratulate apprentices who have achieved their Higher Apprenticeship in 2010.
In The Times National Rail offers 25%-off the family and friends railcard when it is bought online.
Alpro Soya advertises yoghurt products in The Independent, advising readers to "live light".
Tesco adapts its strategy with an ad for the Kindle, now for sale in its stores, in The Sun.
Charity Centrepoint publishes an ad in The Guardian appealing for help on behalf of a homeless young girl.
The Sun offers a free Jamie Oliver DVD across the week with a promo panel on its cover. The Mirror meanwhile continues its offer of free Ladybird books.