Paddy Power sponsors Gray and Keys game

A week after the sexism row that cost Sky Sports pundit Andy Gray and presenter Richard Keys their jobs, Paddy Power has sponsored a game on the Mousebreaker website, inviting players to "slap" them.

Paddy Power: releases odds for Richard Keys' replacement
Paddy Power: releases odds for Richard Keys' replacement

Paddy Power has already seized on the Gray/Keys furore, with outdoor ads running with odds on who will replace the pair. Now 'Sport Pigs' invites viewers to slap digital versions of Gray and Keys with a "pig beater".

In the game, Gray and Keys make lewd remarks, and the player must "use the pig beater to give them a good slap around the chops" according to IPC's Mousebreaker.

The duo left their jobs last week following the broadcast of sexist comments made about a female linesman while they were off-camera, and subsequent clips of further controversial comments.

Alan Martin, Mousebreaker deputy editor, said the game was developed in just over 24-hours in-house. He said:  "With Gray and Keys' very public fall from grace, we wanted to put a game out that allows people to show exactly how they feel about their prehistoric banter.

"It’s been an amazingly quick turn around from idea to game launch – just over 24-hours – but the effort was certainly worth it, judging from our players' keen uptake."

A Paddy Power spokesperson said: "Andy Gray and Richard Keys have been in the limelight for all the wrong reasons this week and we thought it would be a good idea to make a game that would let the public vent their frustrations in a fun and relatively peaceful way.

"With so much media interest in the story we quickly opened a market on their replacement. Ben Shepherd is currently the 8/11 favourite to take Key’s job, while Jamie Redknapp is 4/6 to replace Andy Gray."

Another developer, Quapps, has released a Gray/Keys app, clearly commissioned before the pair left their jobs.

Quapps' iPhone app, dubbed 'The Funniest Football Quotes', used the pair to read out some of the "most outrageous, funny, stupid and unbelievable quotations from footballers, managers and commentators," although probably not their own.

Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

Pinnington departs Havas after 30 years

Pinnington departs Havas after 30 years

Chris Pinnington, the global chief operating officer at Havas Worldwide, is stepping down after 30 years at the company.

Share
Arena wins £4m Seven Seas owner Merck Consumer Health account

Arena wins £4m Seven Seas owner Merck Consumer Health account

Arena has won the £4 million media business for Merck Consumer Health, owner of Seven Seas and Hailborange, currently handled by MEC Manchester.

Share
New Look prepares for media review

New Look prepares for media review

New Look, the fashion retailer, is known to be speaking to agencies about its media planning and buying arrangements with a strong possibility of calling a review of the business handled by ZenithOptimedia.

Share

Get news by email