Paper Round (28 January) - Which clients are advertising in the national press?

British Airways ramps up its press strategy, supermarkets outline weekend offers and readers are tempted by new cinema releases.

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British Airways takes out four consecutive full page ads in The Daily Telegraph. The ads highlight flights for under £50 as the airline pushes a low-cost, high-value message to compete with budget air travel providers.

The Friday supermarket battle ensues with Tesco comparing prices with its three main competitors across the tabloids.

Asda promotes its ongoing price guarantee in The Sun, the Daily Mirror, the Daily Mail and the Daily Telegraph.

Sainsbury's meanwhile highlights comedy DVDs at reduced price in the Daily Mirror and £1 products in The Guardian, while Iceland advertises products for £1 in The Sun.

British Gas is running press ads as part of its "we're listening" campaign, setting out the changes it's made to its services as a direct result of customer feed back. The ads appear in all of today's nationals.

Film companies promote the weekend’s releases across the papers with Columbia Pictures advertising rom-com 'How do you know?' and Fox advertising 'Black Swan'. Optimum and Momentum take out full pages in The Independent to advertise 'Biutiful' and The King’s Speech respectively. Universal meanwhile advertises 'Barney’s Version'.

Tom Selleck's moustache returns to the cultural scene in ads for Sky's Atlantic channel, which has secured exclusive rights to several high profile American drama series including drama 'Blue Bloods' as part of its launch.

DFS takes out a double-page spread in the Daily Mirror and the Daily Mail advertising "double savings" on sofas.

The Daily Mail promotes a free scratch card in tomorrow's paper with a promo box on its cover.

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