We7 moves beyond UK with Irish launch

We7, the ad and subscriptions-funded music streaming service, has launched in Ireland, stepping beyond the UK into the European market.

We7: moves into Europe
We7: moves into Europe

The service, founded in 2006 and backed by Genesis frontman Peter Gabriel, allows users to create personal radio stations and specific requests for their favourite songs, albums and artists.

Its subscription service, which gives users ad-free listening, is available in Ireland for an introductory price of €4.99 for PCs and €9.99, to include iPhone and Android devices. Users will also be able to buy mp3 downloads of songs, albums and playlists.

We7, which competes with Spotify and Last.fm, began charging UK users for an ad-free service in the UK last year.

It claims to have three million monthly music users in the UK and a library of 6.8 million tracks under licence from all four major record labels.

In March last year, Yahoo! was appointed to sell display ads for the service to brands looking to target its core audience of 16- to 25-year-olds.

Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

How news habits are formed, and why they continue to prosper

How news habits are formed, and why they continue to prosper

Marie Oldham, formerly of Havas and now Fresheyes Consultancy, discusses human behaviour and how Newsworks' Generation News research offers rich findings for any media planner.

Share
My Media Week: Grant Branfoot

My Media Week: Grant Branfoot

A week in the life of the commercial leader of an independent outdoor media company with big ambitions from Grant Branfoot, sales director at Outdoor Plus.

Share
Havas Media Group UK appoints James Shepherd to head of mobile

Havas Media Group UK appoints James Shepherd to head of mobile

Havas Media Group UK has taken on James Shepherd, the head of mobile at Engine's Deep Focus, as it head of mobile.

Share

Get news by email