Lebedev's i to feature media page

Alexander Lebedev's 20p-priced newspaper i is launching a dedicated media page on Monday.

It will be published every week on Monday, the same day as The Guardian's media supplement. It will be edited by Ian Burrell, the media editor of The Independent, the sister paper of the i.

The first media page will feature a column by Claire Beale, the editor of Campaign, the sister title to Haymarket-owned Media Week.

Beale will alternate as a columnist with Danny Rogers, the editor of PR Week, another Haymarket-owned publication.

Burrell said: "The i is a concise new newspaper aimed at a modern readership with a big interest in the media and how it works. We will have dedicated coverage on the subject every Monday with insightful columns from the best specialist writers such as Claire Beale on advertising and Danny Rogers on Public Relations."

In April last year, The Independent downsized its media section from five pages to two pages as part of the redesign of the paper following its purchase by Russian businessman Lebedev.

This weekend brings the launch of the first TV ad campaign for i, by McCann London.

Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

Gravity Road: new Bombay Sapphire Imagination Series 'exceeds' our 2013 Bafta win

Gravity Road: new Bombay Sapphire Imagination Series 'exceeds' our 2013 Bafta win

Bombay Sapphire has launched the second year of its 'Imagination Series' of five sponsored short films, after one from last year's series won a Bafta for Gravity Road in January.

Share
Outdoor Campaign of the Month: Just Eat
[Sponsored feature]
Share
Bauer launches daily football stats email The Equaliser

Bauer launches daily football stats email The Equaliser

Bauer Media has launched The Equaliser, a football-based daily email combining sports statistics and analysis, targeting desktop and mobile users.

Share

Get news by email