Lebedev's i to feature media page

Alexander Lebedev's 20p-priced newspaper i is launching a dedicated media page on Monday.

It will be published every week on Monday, the same day as The Guardian's media supplement. It will be edited by Ian Burrell, the media editor of The Independent, the sister paper of the i.

The first media page will feature a column by Claire Beale, the editor of Campaign, the sister title to Haymarket-owned Media Week.

Beale will alternate as a columnist with Danny Rogers, the editor of PR Week, another Haymarket-owned publication.

Burrell said: "The i is a concise new newspaper aimed at a modern readership with a big interest in the media and how it works. We will have dedicated coverage on the subject every Monday with insightful columns from the best specialist writers such as Claire Beale on advertising and Danny Rogers on Public Relations."

In April last year, The Independent downsized its media section from five pages to two pages as part of the redesign of the paper following its purchase by Russian businessman Lebedev.

This weekend brings the launch of the first TV ad campaign for i, by McCann London.

Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

'Customers will pay for digital content' as subscribers reach 225,000, says The Sun editor

'Customers will pay for digital content' as subscribers reach 225,000, says The Sun editor

The Sun, News UK's tabloid, has reported that the number of digital subscribers has more than doubled to almost 250,000, less than 15 months after erecting a paywall around its content.

Share
7Up kicks off global campaign with urban knitting ad

7Up kicks off global campaign with urban knitting ad

7Up Free, the sugar free lemon and lime fizzy drink owned by PepsiCo, is launching a global campaign featuring people with quirky interests, like urban knitting.

Share
Financial Times promotes Jon Slade to MD of B2C products

Financial Times promotes Jon Slade to MD of B2C products

The Financial Times has internally announced commercial director Jon Slade will become managing director of its business to consumer operations.

Share

Get news by email