Morrisons takes out a double-page spread as well as two full pages in the Daily Mail to announce its "biggest ever price crunch", picturing products such as Walkers crisps, Heinz tomato ketchup and Tetley tea. The ads also appear in The Sun, the Daily Mirror and the Daily Express.
Sainsbury’s advertises its own "half price event" in The Daily Express with three half-page ads and Tesco offers up to 70% off clothing, advertising its sale across the tabloids.
The Sun tells readers it will start its long running "hols from £9.50" offer this Saturday after The Daily Mail began its own similar offer this week.
The Times promotes its upcoming weekend offer of £10 off shopping at Waitrose on Saturday.
Charity Cyber Mentors takes out an ad in The Daily Express to encourage teenagers being bullied online to speak to a mentor.
Warner and Film 4 advertise new release '127 Hours'. The film, directed by Danny Boyle, is in cinemas today, coinciding with the long-running Orange Wednesday offer.
John Lewis advertises its clearance sale in The Independent, The Guardian and the Daily Telegraph.