Moneysupermarket.com to sponsor Britain's Got Talent

Moneysupermarket.com, the price comparison website, is to sponsor the new series of 'Britain's Got Talent' on ITV when the show returns in the spring with a new line-up of judges.

Britain's Got Talent: signs up Moneysupermarket
Britain's Got Talent: signs up Moneysupermarket

Comedian Michael McIntyre and 'Baywatch' star David Hasselhoff were revealed in December 2010 as the new judges on 'Britain's Got Talent'. They will replace Piers Morgan and Simon Cowell who intend to focus on their US careers.

Moneysupermarket.com's arrangement with 'Britain’s Got Talent,' which is produced by Cowell's Syco TV and RTL Group-owned FremantleMedia Enterprises, is the website's first major sponsorship deal.

Alongside McIntyre and Hasselhoff, actor Amanda Holden will return to the judging panel for the duration of the series. Cowell will join his fellow judges during the live stages of the competition.

David Osborne, marketing director at Moneysupermarket.com, said: "This sponsorship provides a fantastic opportunity to further build our brand. It has broad mass market appeal and huge reach to bring to life what moneysupermarket.com offers consumers.

"We compare more than just car insurance, helping consumers to search for thousands of offers on everything from credit cards, mortgages or loans, to planning the ideal holiday or comparing prices with online shopping.

"'Britain's Got Talent’ will provide the perfect opportunity for us to get the message out far and wide."

In 2010, 'Britain’s Got Talent' drew an average audience of 11.4 million viewers and a 46% share of viewing. The final, which was won by gymnastic troupe Spellbound, attracted a peak audience of 15.8 million viewers.

Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

The end of digital doom-mongering is nigh... or is it?

The end of digital doom-mongering is nigh... or is it?

Digital prophets calling the doom of the old world are well past their sell-by date, says Mark Barber, planning director at the Radio Advertising Bureau.

Share
Mindshare's huddle: next generation technology and powering dreams

Mindshare's huddle: next generation technology and powering dreams

It's hard not to get caught up in the sheer 'wow' factor of Mindshare's annual huddle day, says Immediate Media's Toby Hicks.

Share
In pictures: Campaign Media Awards 2014

In pictures: Campaign Media Awards 2014

More than 550 leaders from media agencies, media owners and advertisers celebrated creativity in the media business at the Campaign Media Awards, held at the London Hilton on Wednesday 19 October.

Share

Get news by email