Moneysupermarket.com to sponsor Britain's Got Talent

Moneysupermarket.com, the price comparison website, is to sponsor the new series of 'Britain's Got Talent' on ITV when the show returns in the spring with a new line-up of judges.

Britain's Got Talent: signs up Moneysupermarket
Britain's Got Talent: signs up Moneysupermarket

Comedian Michael McIntyre and 'Baywatch' star David Hasselhoff were revealed in December 2010 as the new judges on 'Britain's Got Talent'. They will replace Piers Morgan and Simon Cowell who intend to focus on their US careers.

Moneysupermarket.com's arrangement with 'Britain’s Got Talent,' which is produced by Cowell's Syco TV and RTL Group-owned FremantleMedia Enterprises, is the website's first major sponsorship deal.

Alongside McIntyre and Hasselhoff, actor Amanda Holden will return to the judging panel for the duration of the series. Cowell will join his fellow judges during the live stages of the competition.

David Osborne, marketing director at Moneysupermarket.com, said: "This sponsorship provides a fantastic opportunity to further build our brand. It has broad mass market appeal and huge reach to bring to life what moneysupermarket.com offers consumers.

"We compare more than just car insurance, helping consumers to search for thousands of offers on everything from credit cards, mortgages or loans, to planning the ideal holiday or comparing prices with online shopping.

"'Britain's Got Talent’ will provide the perfect opportunity for us to get the message out far and wide."

In 2010, 'Britain’s Got Talent' drew an average audience of 11.4 million viewers and a 46% share of viewing. The final, which was won by gymnastic troupe Spellbound, attracted a peak audience of 15.8 million viewers.

Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

Neptune ascends White Cliffs of Dover for National Trust campaign

Neptune ascends White Cliffs of Dover for National Trust campaign

Roman god Neptune erupts from the breaking waves that pummel The White Cliffs of Dover, towering hundreds of feet, holding his trident aloft, thanking the public for supporting the National Trust's save-the-coast campaign, and then popping back under the breaking waves.

Share
Vintage Unilever and John Lewis ads in 1920s newspaper promotion of Poirot mystery

Vintage Unilever and John Lewis ads in 1920s newspaper promotion of Poirot mystery

A newspaper warning of the 'Monogram Murders' is being handed out to Londoners, with the publication resembling a 1920s paper and even including ads from the era from the likes of Unilever, John Lewis and Fortnum & Mason. The murders, of course, are fictitious but are being used to promote and are the subject of HarperCollins' new Hercule Poirot mystery.

Share
Tech viewpoint on festivals
Share

Get news by email