Vince Cable is slammed in social media

Current social media buzz surrounding Lib Dem business secretary Vince Cable is largely negative, according to analysis from social media monitoring agency Brandwatch.

Twitter buzz: mentions of Vince Cable mainly negative
Twitter buzz: mentions of Vince Cable mainly negative

Since Vince Cable’s comments to an undercover reporter first emerged on Monday this week, Brandwatch has picked up 9,000 mentions of Vince Cable across social media platforms, with the largest proportion of those being on Twitter at 3,517.

The number of mentions peaked yesterday, when news broke that Cable had said he was "declaring war" on Rupert Murdoch.

Brandwatch found that 64% of the mentions were negative, while 36% were positive, after the neutral sentiment, which is mainly links to news articles, was filtered out.

Giles Palmer, chief executive of Brandwatch said: "Social media is now one of the most important indicators of public opinion, whether monitoring a brand or a fast-developing news story.

"With more than 30 million Brits now regularly using Facebook, it is the most effective way to quickly poll the country on an issue."

Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

Letter from Barcelona: 'The Experience Economy' at Mobile World Congress

Letter from Barcelona: 'The Experience Economy' at Mobile World Congress

The chief digital officer, APAC, for McCann Worldgroup walks the show floor and sees the future of connected brands

Share
Evgeny Lebedev gets a close shave from Elton John for Comic Relief

Evgeny Lebedev gets a close shave from Elton John for Comic Relief

Evgeny Lebedev, owner of the Evening Standard, the Independent and London Live, has had his beard and eyebrows shaved by Sir Elton John for Comic Relief.

Share
Now TV launches 'magic ads'

Now TV launches 'magic ads'

Now TV, the online TV streaming service by Sky, has created "magic ads" to show off its new branding and push the services it provides.

Share

Get news by email