Miniclip to move ad sales to SunChaser

Casual games website Miniclip is to move its UK advertising sales account from Microsoft to online sales house SunChaser after a pitch.

Miniclip: to move its ad account to SunChaser in February
Miniclip: to move its ad account to SunChaser in February
Miniclip.com has 3.2 million UK unique users according to ComScore and is ranked first on Google for the search term "games".

SunChaser will take over the account on 1 February, adding Miniclip to the two other publishers it represents, The Student Room and Justin.tv.

The sales house launched in the summer with a stated aim of representing no more than five publishers at a time.

Pieter Kooyman, director of advertising at Miniclip, said: "The team at SunChaser impressed us with their passion for our business and their idea for the evolution of our ad products.

"We'll be supporting their team with fantastic new opportunities, in-depth research, and continued investment in the site."

Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

Waitrose boosts content strategy with 'Weekend Kitchen with Waitrose' C4 tie-up

Waitrose boosts content strategy with 'Weekend Kitchen with Waitrose' C4 tie-up

Waitrose has joined forces with Channel 4 and produced a Saturday morning lifestyle and cookery programme called 'Weekend Kitchen with Waitrose', with TV presenters Lisa Snowdon and Steve Jones signed up to front it.

Share
Newspaper ABCs: Guardian smashes through 100m browsers in March 2014

Newspaper ABCs: Guardian smashes through 100m browsers in March 2014

The Guardian reached more than 100 million monthly unique browsers for the first time in March, according to Audit Bureau of Circulations figures published today.

Share
Toyota achieves the impossible by calming angry Roman drivers

Toyota achieves the impossible by calming angry Roman drivers

Italians swearing and shouting while sitting behind the wheels of their cars and negotiating the busy streets of Rome could become a thing of the past if they all start driving Toyota's Hybrid vehicles, implies a short film for the car brand.

Share

Get news by email