Paper Round (16 December) - Which clients are advertising in the national press?

As reports of gifts bought online failing to be delivered before Christmas hit the news, there is a marked drop in the number of brands directing shoppers online in their press campaigns.

  • The-Sun.jpg

    The-Sun.jpg

  • The-Times.jpg

    The-Times.jpg

  • Daily-Express.jpg

    Daily-Express.jpg

  • Daily-Mirror.jpg

    Daily-Mirror.jpg

  • Daily-Telegraph.jpg

    Daily-Telegraph.jpg

  • i.jpg

    i.jpg

  • Metro.jpg

    Metro.jpg

  • The-Guardian.jpg

    The-Guardian.jpg

  • Daily-Mail.jpg

    Daily-Mail.jpg

  • Daily-Star.jpg

    Daily-Star.jpg

  • The-Independent.jpg

    The-Independent.jpg

of

WH Smith offers 75% off bestselling hardbacks, while Waterstone’s competes with its own 50% off deals, perhaps aiming to tempt customers away from online purchases.

Sainsbury’s takes out an impressive nine consecutive ads in The Sun to advertise seasonal products that are now on sale at half-price.

Tesco advertises a half-price clothing sale, while also including a £5 off voucher in The Daily Mail - just in time for the forecast cold snap.

Lidl pictures its "award winners", including champagne and smoked salmon, in an ad that has a closer resemblance to an M&S ad than the retailer's usual blue and yellow creative.

Paramount places an ad across two pages in The Guardian for the release of the third Meet the Parents film. Hopefully, film-goers won’t look too closely at the creative however, as the photoshop job leaves the cast looking, at best, bewildered.

Time magazine gets a double-page editorial spread in The Independent, celebrating the many faces of its covers.

Halfords offers 50% off Christmas gifts, offering shoppers a "reserve online, pick up in-store" service.

Unicef takes out an ad in The Independent appealing for readers to "deliver a baby gift" to loved ones.

Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

Gravity Road: new Bombay Sapphire Imagination Series 'exceeds' our 2013 Bafta win

Gravity Road: new Bombay Sapphire Imagination Series 'exceeds' our 2013 Bafta win

Bombay Sapphire has launched the second year of its 'Imagination Series' of five sponsored short films, after one from last year's series won a Bafta for Gravity Road in January.

Share
Outdoor Campaign of the Month: Just Eat
[Sponsored feature]
Share
Bauer launches daily football stats email The Equaliser

Bauer launches daily football stats email The Equaliser

Bauer Media has launched The Equaliser, a football-based daily email combining sports statistics and analysis, targeting desktop and mobile users.

Share

Get news by email