Paper Round (16 December) - Which clients are advertising in the national press?

As reports of gifts bought online failing to be delivered before Christmas hit the news, there is a marked drop in the number of brands directing shoppers online in their press campaigns.

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WH Smith offers 75% off bestselling hardbacks, while Waterstone’s competes with its own 50% off deals, perhaps aiming to tempt customers away from online purchases.

Sainsbury’s takes out an impressive nine consecutive ads in The Sun to advertise seasonal products that are now on sale at half-price.

Tesco advertises a half-price clothing sale, while also including a £5 off voucher in The Daily Mail - just in time for the forecast cold snap.

Lidl pictures its "award winners", including champagne and smoked salmon, in an ad that has a closer resemblance to an M&S ad than the retailer's usual blue and yellow creative.

Paramount places an ad across two pages in The Guardian for the release of the third Meet the Parents film. Hopefully, film-goers won’t look too closely at the creative however, as the photoshop job leaves the cast looking, at best, bewildered.

Time magazine gets a double-page editorial spread in The Independent, celebrating the many faces of its covers.

Halfords offers 50% off Christmas gifts, offering shoppers a "reserve online, pick up in-store" service.

Unicef takes out an ad in The Independent appealing for readers to "deliver a baby gift" to loved ones.

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