Freederm sponsors ITV1's 'Take Me Out'

Freederm, the skincare brand, has been unveiled as the sponsor for the second series of 'Take Me Out,' the dating game show presented by Peter Kay's 'Phoenix Nights' sidekick Paddy McGuiness.

The sponsorship was brokered by Freederm's full service agency Bray Leino for a high six-figure sum.

It includes 20 different idents, made by Bray Leino, which feature unlikely contestants and plays on the method used by the show to reject suitors by turning their lights off.

The activity builds on Freederm's sponsorship of Channel 4’s last series of the long running reality show 'Big Brother' and youth-focused drama 'The Vampire Diaries', which is shown on ITV2.

Martin Allison, media director at Bray Leino, said: "Take me Out is must-see programming for Freederm’s target audience who will be watching in large numbers on Saturday evenings."

As part of the deal Freederm is also the sponsor of the official website www.itv.com/takemeout, which is produced by TalkbackThames Digital.

In May Freederm signed a significant deal to be the official sponsor of series 11 of 'Big Brother'. The sponsorship, planned and bought by Bray Leino, included ad bumpers created by the agency that were screened before and after breaks on Channel 4 and E4.

Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

Guardian Labs and Vodafone launch 'Alternative Europe' guide

Guardian Labs and Vodafone launch 'Alternative Europe' guide

Guardian Labs has collaborated with Vodafone UK to create 'Alternative Europe', a crowdsourced guide to Europe's less obvious city destinations.

Share
Netflix seeks shop for launch of UK series

Netflix seeks shop for launch of UK series

Netflix is seeking an agency to promote an original TV series launching in the UK.

Share
Haven reviews media planning and buying

Haven reviews media planning and buying

Haven, the UK-based holidays company, is reviewing its media planning and buying business.

Share

Get news by email