Total Media wins cruise and food accounts

Total Media has been appointed to handle media planning and buying for cruise company Fred Olsen Cruise Lines, and snack company Natural Balance Foods, as they prepare to launch their first campaigns in the New Year.

Account win:  Fred Olsen Cruise Lines gives media business to Total Media
Account win: Fred Olsen Cruise Lines gives media business to Total Media
The agency won the Fred Olsen Cruise Lines account after a competitive pitch against undisclosed agencies. The cruise liner company is planning a new campaign for 2011, targeting cruise enthusiasts among the over-50s. Fox Kalomaski has been appointed to handle the creative.

Total Media picked up the Natural Balance Foods account without a pitch, and is handling the planning and buying for the snack company's forthcoming integrated media campaign to promote its Nákd fruit and nut bars.

In July, Total Media was awarded the media planning and buying account for compensation specialists Claim 2 Gain, taking the account from incumbent ARM Direct.

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