Press ads continue to highlight slashed prices, booked by electrical retailers including Currys, Jessops and Comet.
Tesco is the latest retailer to promote the iPad, telling readers the gadget is available in larger stores.
Car hire firm Rentmac takes out a full page in The Guardian promising "affordable car hire this Xmas".
Bosch is giving away a free drinks maker with electrical appliances in the run-up to Christmas.
Nicole Kidman advertises Omega’s new watch, the "Ladymatic", with an ad in The Daily Telegraph.
Halfords offer bikes at up to 50% off, with ads across the press tempting parents to splash out on the traditional Christmas gift.
Optimum advertises new release The Tourist, encouraging a weekend cinema trip, while the new Harry Potter film, set to be one of the highest-grossing movies of the year, is still being advertised across the papers by Warner.