Sky pulls the plug on online music service

BSkyB is to close its online music streaming and download service Sky Songs in February due to disappointing customer take-up.

Sky Songs: lack of demand leads to closure
Sky Songs: lack of demand leads to closure

Sky Songs was launched last October aimed at all consumers, not just Sky customers.

It initially offered a £6.49 per month package of unlimited ad-free online streaming plus 10 song downloads, from a selection of more than four million tunes.

It currently has an offer of £4.99 per month for unlimited online streaming plus five song downloads.

Sky has written to customers to tell them the service will close on 7 February. The broadcaster has reassured consumers they will not need to make any further payments, and that the closure will not affect any music downloads they have already bought.

A Sky spokesperson said: "We’ve taken the difficult decision to close Sky Songs.  Although we are extremely proud of the service we built and the experience it offers, we just didn’t see the consumer demand we’d hoped for."

"As Sky Songs demonstrates, we’re a business that takes risks and innovates, but at the same time, we’re pragmatic and act decisively when a new venture isn’t working out."

By removing a competitor from the market, the closure is likely to favour more established services such as iTunes and Spotify. However, it also casts further doubt on the viability of online music after the extent of Spotify's losses during 2009 were revealed last month.

Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

PHD co-founder Jonathan Durden reflects 25 years on

PHD co-founder Jonathan Durden reflects 25 years on

Who knew that a global phenomenon could be spawned from such humble beginnings? PHD co-founder Jonathan Durden takes a trip down memory lane.

Share
Friday's lesson? We should all be more unprofessional

Friday's lesson? We should all be more unprofessional

What kind of time is 18:05 to you? Home time? Carry on working time? Bloody big glass of wine time? At Brand Republic we know it's often time to recoup, when the day's meetings are over and you can catch up on the most important developments of the day. Our 18:05 digest brings you the five things you need to know at the end of every day. Whether it's the top news stories, what's trending on social, what the wider media is saying or irreverent inspiration for your journey home - we've got it covered. And don't worry, we'll keep it short.

Share
#MediaWeek30 set for bumper issue and party on 29 April

#MediaWeek30 set for bumper issue and party on 29 April

Media Week's 30th celebrations are taking shape, offering the chance for the UK's vibrant commercial media businesses to get involved.

Share

Get news by email