Sky pulls the plug on online music service

BSkyB is to close its online music streaming and download service Sky Songs in February due to disappointing customer take-up.

Sky Songs: lack of demand leads to closure
Sky Songs: lack of demand leads to closure

Sky Songs was launched last October aimed at all consumers, not just Sky customers.

It initially offered a £6.49 per month package of unlimited ad-free online streaming plus 10 song downloads, from a selection of more than four million tunes.

It currently has an offer of £4.99 per month for unlimited online streaming plus five song downloads.

Sky has written to customers to tell them the service will close on 7 February. The broadcaster has reassured consumers they will not need to make any further payments, and that the closure will not affect any music downloads they have already bought.

A Sky spokesperson said: "We’ve taken the difficult decision to close Sky Songs.  Although we are extremely proud of the service we built and the experience it offers, we just didn’t see the consumer demand we’d hoped for."

"As Sky Songs demonstrates, we’re a business that takes risks and innovates, but at the same time, we’re pragmatic and act decisively when a new venture isn’t working out."

By removing a competitor from the market, the closure is likely to favour more established services such as iTunes and Spotify. However, it also casts further doubt on the viability of online music after the extent of Spotify's losses during 2009 were revealed last month.

Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

Waitrose boosts content strategy with 'Weekend Kitchen with Waitrose' C4 tie-up

Waitrose boosts content strategy with 'Weekend Kitchen with Waitrose' C4 tie-up

Waitrose has joined forces with Channel 4 and produced a Saturday morning lifestyle and cookery programme called 'Weekend Kitchen with Waitrose', with TV presenters Lisa Snowdon and Steve Jones signed up to front it.

Share
Newspaper ABCs: Guardian smashes through 100m browsers in March 2014

Newspaper ABCs: Guardian smashes through 100m browsers in March 2014

The Guardian reached more than 100 million monthly unique browsers for the first time in March, according to Audit Bureau of Circulations figures published today.

Share
Toyota achieves the impossible by calming angry Roman drivers

Toyota achieves the impossible by calming angry Roman drivers

Italians swearing and shouting while sitting behind the wheels of their cars and negotiating the busy streets of Rome could become a thing of the past if they all start driving Toyota's Hybrid vehicles, implies a short film for the car brand.

Share

Get news by email