Lonely Planet rings digital changes

Lonely Planet has appointed its global marketing director Dominic Rowell as managing director of digital.

Dominic Rowell: named managing director of digital at Lonely Planet
Dominic Rowell: named managing director of digital at Lonely Planet
Rowell takes over digital responsibility from Kelly Brough, who resigned as global online director last month and left the company.

He will remain based in the BBC Worldwide-owned company's Melbourne head office and will report to chief executive Matt Goldberg.

Goldberg said: "Dominic and his digital marketing team have been critical to our success in driving traffic to lonelyplanet.com, growing and commercialising our email database, and connecting travellers to our wireless products in new and creative ways."

Rowell joined the company from Carphone Warehouse in September 2008, before Brough joined in June 2009 from Allergran Online Dating.




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