More than 300 magazines axed as ad revenues plunge

Fipp, the global magazine association, has revealed that there are now 319 fewer British magazines in circulation than in 2009, and magazines have been the worst hit out of all media in terms of declining ad revenue.

McIlheney's PPA: believes consumer magazine market is stabilising
McIlheney's PPA: believes consumer magazine market is stabilising

In its annual report for the 12 months to October 2010, the International Federation of the Periodical Press said the number of magazines published in the UK in 2010 dropped by 10% to 2,924.

Advertising expenditure in UK magazines dropped from $1.53bn (£0.98bn) in 2009 to $1.44bn (£0.92bn) in 2010. ZenithOptimedia, which contributed to the report, forecasts that advertising spend in magazines will not recover to 2009 levels by 2012, with a prediction of $1.45bn (£0.93bn) spend for that year.

Jonathan Barnard, the head of publications at ZenithOptimedia, said: "Magazines suffered a 20.2% drop in expenditure. Luxury brands – such an important component of magazine advertising – cut back on their expenditure sharply."

The PPA, led by its chief executive, Barry McIlheney, included a commentary in the report, and argued that the UK consumer magazine market is "stabilising".

The PPA welcomed the success of magazines such as Stylist as a booster for the industry. It said: "New titles, specifically free and customer magazines, played a crucial role in this turnaround of fortunes for the market."

Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

Trading Places: this week's people moves

Trading Places: this week's people moves

Gerard Crichlow is appointed to a newly created social media role at Abbott Mead Vickers BBDO and marketer Nick Robinson leaves Coca-Cola for AB InBev, in this week's round-up of people moves in advertising, marketing and media.

Share
DOOH shows how far it has come in five years
[Sponsored feature]

DOOH shows how far it has come in five years

In the fifth year of the competition, winners from Topshop and Women's Aid show why digital out-of-home is one of the fastest-growing media in the UK, forecast to be worth some £250 million by the end of 2014. Campaign reports from a packed event at the BFI IMAX earlier this month.

Share
Rajar Q3 2014: Heart London breakfast crashes into sixth place

Rajar Q3 2014: Heart London breakfast crashes into sixth place

London's commercial radio stations have taken a pummelling to their weekly audience figures, with the big four all shedding listeners year on year and Heart's breakfast show sliding to sixth place.

Share

Get news by email