Debut circulation figure for i to be published in January

Alexander Lebedev's debut audited circulation figure for i, his 20p weekday daily newspaper, is not likely to be published until the start of next year, according to an industry source.

i: first full-month audited figure expected in January
i: first full-month audited figure expected in January

The first full-month audited circulation figure for The Independent spin-off title will be for December and not November, as media buyers previously anticipated.

The figure will be published on 14 January by the Audit Bureau of Circulations.

The new national newspaper, aimed at "lapsed readers of quality newspapers", launched on 26 October, but parent company Independent Print Limited has as yet refused to issue copy sales figures.

Reports have suggested the paper's circulation was sitting at about 125,000 copies a day in its first few weeks.

It is thought that i will delay publication of its first ABC figures while executives iron out early volatility in buying patterns. Executives also want a settled audited circulation number that the sales team can use to trade with media agencies and advertisers.

The i declined to comment.





Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

Square Mile publisher aims for 450,000 users for Festival Baby site

Square Mile publisher aims for 450,000 users for Festival Baby site

Square Up Media, the publisher of Square Mile magazine, is moving into the music publishing market with Festival Baby, a new website for festival fans.

Share
The language of content and how to find an agency that is fluent

The language of content and how to find an agency that is fluent

More than a few voices speaking at once normally means an inability to hear anything that's being said, regardless of the wisdom of any one speaker.

Share
Watch the first YouTube clip, nine years on

Watch the first YouTube clip, nine years on

This week marks the ninth anniversary of the first clip uploaded on YouTube, a 19-second video of YouTube co-founder Jawed Karim at the San Diego Zoo.

Share

Get news by email