Three customers get to bypass News International paywall

Three, the telecoms company, is offering its mobile broadband customers three months free access to News International's sites for The Times and The Sunday Times from today.

The Times: website now available to Three customers for free trial
The Times: website now available to Three customers for free trial

The company promotes itself as the "network built for mobile internet" and is offering new contract and pay-as-you-go customers the chance to bypass the online paywall around The Times and The Sunday Times at no additional cost.

Following the initial three month offer, pay-as-you-go customers who top up every 30 days will continue to get free access to The Times and The Sunday Times for the following month.

Contract customers will have to pay £2 per week via direct debit to continue to access the sites after the first three months. The offer is available to all new customers until 31 March 2011.

Alys Mathew, head of customer propositions mobile broadband at Three, said: "As more people consume news online, a partnership with The Times is a perfect offer for our mobile broadband customers. 

"Three’s network has over 97% population coverage for 3G services, so we’re happy to expand the reach of The Times online readership across the country to more mobile devices."

Three’s digital subscription deal with News International includes access to breaking news and email alerts from The Times and Sunday Times sites.

The package also includes in-depth features and interactive graphics, daily debates and Q&As, access to The Times iPad app, invitations to exclusive events and cinema screenings, offers for theatre tickets, hotel stays and luxury escapes and extras such as competitions, downloads and gifts.

Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

VivaWomen! puts on a show

VivaWomen! puts on a show

Something exciting happened at Saatchi & Saatchi last night that pushed beyond advertising, writes Jo Wallace, creative director, Saatchi & Saatchi.

Share
Sven-Göran Eriksson stars in BetVictor ad

Sven-Göran Eriksson stars in BetVictor ad

Sven-Göran Eriksson, the former England football team manager, features in BetVictor's newest TV ad.

Share
Vizeum wins £60m Burger King European media business

Vizeum wins £60m Burger King European media business

Burger King, the fast-food chain, has appointed Vizeum to handle its consolidated European media planning and buying account, estimated to be worth €74 million (£58.7 million).

Share

Get news by email