Bauer takes Max Power off the road

Bauer Consumer Media has suspended publication of Max Power, its monthly magazine and associated website for modified car enthusiasts.

Max Power: Bauer title suspends publication
Max Power: Bauer title suspends publication

The brand will continue life in the form of special magazine issues, but the last regular issue will be the February edition on sale 11 January.

This will be a collectible super-sized issue celebrating the history of the magazine, which was launched in 1993, and its spin-off events.

Six staff have been affected by the move and Bauer is exploring opportunities for them elsewhere in the company.

The title's average circulation during 2009 was 20,589 copies, according to the latest data from the Audit Bureau of Circulation.

Bauer recently reported 2009 pre-tax profits of £51.9m, and has invested in a test men's weekly magazine called Gaz7etta.

Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

Pre-tax profits fall by 90% at UTV

Pre-tax profits fall by 90% at UTV

UTV Media has reported a fall in pre-tax profits of 90 per cent for the first half of 2015.

Share
Why publishers' brand strategy must be fluid and flexible

Why publishers' brand strategy must be fluid and flexible

Jerry Wright, the chief executive of ABC, warns not to place too much faith in false dawns or recent sunsets in the publishing sector.

Share
The trillion dollar question: can Facebook's virtual assistant succeed where others have failed?

The trillion dollar question: can Facebook's virtual assistant succeed where others have failed?

Think of a world where Facebook knows where you are, where your next meeting is, and how long it'll take you to get there, imagines Mindshare's head of mobile.

Share

Get news by email