Bauer takes Max Power off the road

Bauer Consumer Media has suspended publication of Max Power, its monthly magazine and associated website for modified car enthusiasts.

Max Power: Bauer title suspends publication
Max Power: Bauer title suspends publication

The brand will continue life in the form of special magazine issues, but the last regular issue will be the February edition on sale 11 January.

This will be a collectible super-sized issue celebrating the history of the magazine, which was launched in 1993, and its spin-off events.

Six staff have been affected by the move and Bauer is exploring opportunities for them elsewhere in the company.

The title's average circulation during 2009 was 20,589 copies, according to the latest data from the Audit Bureau of Circulation.

Bauer recently reported 2009 pre-tax profits of £51.9m, and has invested in a test men's weekly magazine called Gaz7etta.

Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

Freeview gives away free entertainment in hidden camera digital ads

Freeview gives away free entertainment in hidden camera digital ads

Freeview launches its latest series of digital ads today, which show the benefits of free services.

Share
My tips for brands using content in the mix in 2015

My tips for brands using content in the mix in 2015

Clare Hill, managing director of the Content Marketing Association (CMA), offers her insights for brands using content marketing this year.

Share
Claydon, Clifton, Blackett and Warby on Debrett's

Claydon, Clifton, Blackett and Warby on Debrett's

Jon Claydon, Rita Clifton, Karen Blackett and Sarah Warby are among the advertising, media and marketing names to make it into Debrett's list of the most influential people in the UK.

Share

Get news by email