Desmond to launch dedicated ecommerce site

Richard Desmond's Northern & Shell group is making a push into ecommerce with the launch of a new website that will attempt to cash in on the popularity of lastminute.com.

Richard Desmond: moving into e-commerce
Richard Desmond: moving into e-commerce

The website, www.offeraday.co.uk, is expected to launch this month and will be a standalone entity detached from Northern & Shell’s newspaper, magazine and television brands.

The website will work by emailing registered users a new offer each day, such as a clothing item from a retailer or accommodation from a hotel.

Northern & Shell is aiming for the offers to be more than 50% off their normal retail value.

It is unclear, at this stage, which third parties Northern & Shell will use to run the site.

Customers must make a minimum number of purchases from the site to be able to make offers for the products and services.

The offers will last for 24-hours, with the aim of capitalising on consumer fervour around last-minute deals.

It is unclear how much marketing spend Northern & Shell will accord the new site, although it is likely to be heavily marketed through social network sites.

Desmond’s media brands include the Daily and Sunday Express, Channel 5, and magazine titles such as OK!, Star and New.

Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

Twitter hunts for UK marketer as it targets £180m ad revenues

Twitter hunts for UK marketer as it targets £180m ad revenues

Twitter is on the hunt for its first consumer marketing lead in the UK as the local operation prepares its first foray into marketing activities as it hopes to double advertising revenues in 2015 to around £180 million.

Share
Sound Digital wins bid for second UK national DAB multiplex

Sound Digital wins bid for second UK national DAB multiplex

Sound Digital, a consortium of Arqiva, Bauer and UTV Media GB, has won its bid for a licence to operate a second national DAB multiplex in the UK.

Share
WPP's Martin Sorrell reconsiders strength of newspapers

WPP's Martin Sorrell reconsiders strength of newspapers

WPP's chief executive Martin Sorrell has made a significant change of tack in his stance to newspapers, suggesting they might not be over indexing in terms of advertising expenditure after all.

Share

Get news by email