Desmond to launch dedicated ecommerce site

Richard Desmond's Northern & Shell group is making a push into ecommerce with the launch of a new website that will attempt to cash in on the popularity of lastminute.com.

Richard Desmond: moving into e-commerce
Richard Desmond: moving into e-commerce

The website, www.offeraday.co.uk, is expected to launch this month and will be a standalone entity detached from Northern & Shell’s newspaper, magazine and television brands.

The website will work by emailing registered users a new offer each day, such as a clothing item from a retailer or accommodation from a hotel.

Northern & Shell is aiming for the offers to be more than 50% off their normal retail value.

It is unclear, at this stage, which third parties Northern & Shell will use to run the site.

Customers must make a minimum number of purchases from the site to be able to make offers for the products and services.

The offers will last for 24-hours, with the aim of capitalising on consumer fervour around last-minute deals.

It is unclear how much marketing spend Northern & Shell will accord the new site, although it is likely to be heavily marketed through social network sites.

Desmond’s media brands include the Daily and Sunday Express, Channel 5, and magazine titles such as OK!, Star and New.

Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

Lost in translation: when brand taglines don't travel

Lost in translation: when brand taglines don't travel

These might be some of the most memorable brand taglines in English but when they cross oceans, they mean something entirely different. We searched the depths of the internet to find the best, or worst.

Share
Traditional TV viewers predicted to drop as mobile fuels rise in online video

Traditional TV viewers predicted to drop as mobile fuels rise in online video

Linear TV viewing figures are set to drop worldwide for the first time next year, with online video consumption set to rise by 23.3 per cent in 2015, according to a report by ZenithOptimedia.

Share
The 7 deadly sins of brand management - and how to avoid them

The 7 deadly sins of brand management - and how to avoid them

Some of the most valuable assets a firm has are the brands it has developed. Brands create identification, differentiation and value for customers and shareholders alike. By influencing customer choice, creating a loyal and passionate following as well as commanding a premium for their products and services, strong brands can be key to great business performance.

Share

Get news by email