Mirror Football ramps up ecommerce offer

Trinity Mirror has partnered with Leiki UK to use its recommendation software to offer products via a Mirror Football online shop widget placed next to relevant editorial.

Mirror Football: signs deal with Leiki UK
Mirror Football: signs deal with Leiki UK

Leiki’s software analyses content in order to provide recomendations of other digital content including products, articles or advertising. Mirror Football is using the system to deliver targeted goods to readers.

Products are matched to relevant editorial, for example, depending on which teams appear within an artilce. These recommendations are targeted in real-time and available via a 'Football Shop' widget, which appears on the page.

Paul Hood, head of digital at Trinity Mirror said its priority is to build loyal and engaged audiences. He said: "The software allows us to automatically surface the most relevant products from our ecommerce range at the right time. The initial results are extremely encouraging."

Last week Marketing revealed that Trinity Mirror was finalising plans to start charging for content on mirror.co.uk and sundaymirror.co.uk.

Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Latest

Fold7 splits with Gocompare.com amid talk of Gio Compario's return

Fold7 splits with Gocompare.com amid talk of Gio Compario's return

Fold7 is splitting with Gocompare.com as the insurance-comparison site mulls bringing back its opera-singing mascot, Gio Compario.

Share
Is native advertising on Tinder creepy?

Is native advertising on Tinder creepy?

If a spot cream brand swipes right on our profile we're quitting Tinder.

Share
Ronseal claims to ditch 'does exactly what it says on the tin' strapline

Ronseal claims to ditch 'does exactly what it says on the tin' strapline

Ronseal claims to abandon its enduring "does exactly what it says on the tin" logo for the sake of correctness in its latest campaign.

Share

Get news by email