ABC chief exec Wright becomes global president of the IFABC

Jerry Wright, ABC chief executive, has been elected global president of the International Federation of Audit Bureaux of Circulations (IFABC), the global umbrella federation committed to the accurate reporting of media data.

Jerry Wright: becomes global president of the IFABC
Jerry Wright: becomes global president of the IFABC

Wright, a former senior trading executive at Unilever, was appointed chief executive of the ABC's UK operations in 2008 to replace Chris Boyd. Wright is contracted to hold his new role for the next two years.

As president of the IFABC, Wright will be responsible for raising the profile of the ABC group across the world.

He will also support the IFABC's work in promoting the importance of developing cross-industry measurement standards, in conjunction with other global industry organisations.

Wright, chief executive, ABC said: "It's an honour to be elected as the global President of the IFABC. Auditing and measurement of both print and digital media is going through a period of intense change as technology such as tablets opens up opportunities for media owners and advertisers.

"I am looking forward to setting a clear agenda to take the IFABC forwards and help bureaux around the world to share knowledge and best practice."

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