Nissan secures 16-page product placement manga in Monocle

Monocle magazine has set aside 16 pages of its latest issue for a specially commissioned Japanese manga cartoon, which features product placement from car manufacturer Nissan.

Nissan: creates manga cartoon for Monocle magazine
Nissan: creates manga cartoon for Monocle magazine

The global affairs magazine, which was set up in 2007 by Tyler Brûlé the founder and former editor of Wallpaper magazine, commissioned the Japanese artist Torajiro Kishi to create the 'Hiyaku' series after a direct deal with Nissan.

The cartoon follows the adventures of businessman Alessandro, who sets out on a quest to live a simpler life. The Nissan car he drives within the story becomes an essential part of the narrative.

Brûlé said: "For the setting, we chose Hayama, a town near Tokyo with a relaxed pace and laidback feel, and we decided our hero would drive a Nissan Leaf, because it complements his understated style."

The Leaf is the new 100% electric zero emission vehicle from Nissan, which will be rolled out across Europe from January 2011 after its launch in the US and Japan by the end of this year.

Monocle previously ran a manga series called 'KitaKoga' from 2007 until the beginning of this year, featuring special agent Niels Watanabe and his global adventures and product placement from Prada, American Express and Carlsberg.

The first issue of 'Hiyaku' is bound into the November issue of Monocle, out now. It will run for five issues until March 2011 and every issue will also be accompanied by a two-page advertorial showing the research and development of the 'Hiyaku' story.

In the four years since its launch, Monocle has extended its brand reach to include Monocle shops in London and New York that sell clothing and accessories, a weekly summer radio show and a £7 newspaper called Monocle Mediterraneo, which was sold internationally throughout the summer at selected resorts and airports.

Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

Waitrose boosts content strategy with 'Weekend Kitchen with Waitrose' C4 tie-up

Waitrose boosts content strategy with 'Weekend Kitchen with Waitrose' C4 tie-up

Waitrose has joined forces with Channel 4 and produced a Saturday morning lifestyle and cookery programme called 'Weekend Kitchen with Waitrose', with TV presenters Lisa Snowdon and Steve Jones signed up to front it.

Share
Newspaper ABCs: Guardian smashes through 100m browsers in March 2014

Newspaper ABCs: Guardian smashes through 100m browsers in March 2014

The Guardian reached more than 100 million monthly unique browsers for the first time in March, according to Audit Bureau of Circulations figures published today.

Share
Toyota achieves the impossible by calming angry Roman drivers

Toyota achieves the impossible by calming angry Roman drivers

Italians swearing and shouting while sitting behind the wheels of their cars and negotiating the busy streets of Rome could become a thing of the past if they all start driving Toyota's Hybrid vehicles, implies a short film for the car brand.

Share

Get news by email