Monthly business magazine launched with aid of James Caan

Dragon's Den investor James Caan has helped to launch a monthly business and finance magazine that is backed by an anonymous investment fund.

The Market: launch issue features dragon James Caan on the cover
The Market: launch issue features dragon James Caan on the cover

The title hits newsstands today (21 October).

The Market is a monthly glossy title with a coverprice of £3.75 and targets entrepreneurs and businessmen and women. The title has been launched in partnership with Caan and the Entrepreneurs' Business Academy (EBA), which Caan founded last year.

Caan is not an investor in the business, according to The Market's publishing and editorial director Amanda Morreale, who would not reveal the identity of the owners. She described them only as a private fund which invested in many industries and had invested in magazine publishers in other countries.

The launch issue features Caan on the cover promoting his interview inside the magazine, which is introduced by the coverline "The secret of his success".

Other magazine coverlines include "The Banks: Will they regain our trust?" and "Diamonds are forever, but are they an ethical investment?".

Jade Jagger will be the cover star for the December issue, out next month. In her interview for the publication she discusses the inspiration for her creative, entrepreneurial spirit, her Jezebel lifestyle brand and her design philosophy.

The magazine also features editorial on art, wine, property, careers, environment, technology, events and auctions.

From today the title will be available in the business magazine sections of Sainsbury's, Waitrose, WHSmith and WHSmith Travel, as well as selected independent newsstands. From the New Year it will also be available in Tesco stores nationwide.

The Market has attracted premium advertisers for its launch issue including Rolex, KPMG, Elegant Resorts, Porsche Design and the Mayfair Hotel.

The magazine's initial monthly print run is 40,000, which includes a targeted postal distribution to over 5,000 entrepreneurs and business people, including EBA members and Caan's own personal mailing list.

In addition, the launch issue will be available in First Class Virgin airport lounges. From the second issue it will also be available in British Airways lounges and as an in-flight magazine on executive airline Ambio.

Caan said: "I am delighted to be involved with launch of The Market magazine. I certainly feel there is a gap on the newsstands for a glossy business publication. The format is easy to read and digest and it will definitely appeal to both women and men. There was a clear synergy between my vision for the Entrepreneurs Business Academy and the editorial content of The Market.

"Women's enterprise is one of the fastest growing sectors in developed economies and there is a clear need for a magazine that resonates with female entrepreneurs as well as male."

Amanda Morreale, publishing and editorial director, said: "The Market is like Grazia meets the Economist. The Market is aimed at people who want a magazine that has substance and serious content, but is a great read, looks stylish and is not overcomplicated with jargon.

"The Market is targeted at both men and women and is up to date with the fact that women are an increasing force in business and management." 

Monthly business magazine launched with aid of James Caan

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