Paper Round (30 September) - Which clients are advertising in the national press?

Supermarkets collaborate with entertainment brands to promote offers on Fifa's latest football computer game, Fifa 11, ahead of the product's launch tomorrow

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Fifa's computer game is backed by a TV campaign fronted by footballer Wayne Rooney, and several retailers are pushing press ads across all the national newspapers.

Game offers reward points, Asda offers a part-exchange deal and Tesco offers a reduced price on the game when it is bought with any other new release.

M&S advertises half-price biscuits and chocolates, tempting customers with the tagline "they may be naughty, but at half-price they’re also very nice".

Meanwhile, Snickers advertises a 35% drop in saturated fat in its chocolate bars, supported by a campaign featuring actor Mr T.

Readers are reminded to check the safety of their gas appliances with a hard-hitting campaign from Safe Gas Register, while British Gas launches a deal for free cavity wall insulation for customers over 60.

Network Rail urges travellers to be patient at level crossings, reminding readers that the barriers save lives.

The Mirror gives away Lucky Dip National Lottery tickets for tonight’s Euro Millions draw, while also including a 64-page catalogue from Argos to inspire potential winners.

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