Smooth signs Honda as first national sponsor

Smooth Radio has signed Honda as a sponsor ahead of the GMG Radio-owned station's national launch in England on 4 October.

Smooth Radio: goes national in England next week
Smooth Radio: goes national in England next week

Honda's first activity on Smooth will be a sponsorship of the drivetime show, which it will couple with a competition to run throughout launch week offering a Honda Jazz as a prize in Mark Goodier's mid-morning programme.

The switch to national broadcasting in England was announced earlier this year, following changes to legislation in the Digital Economy Act.

The switch will make Smooth Radio the UK's second-largest commercial radio station after Classic, when it launches next week, upping its reach beyond the current 2.7 million people a week it recorded in the first three months of the year.

Under the strapline "Everything we do goes into everything we do", Honda will use the sponsorship of the drivetime programme to promote its overall brand and values, as well as the benefits of The Jazz and Civic models.

Jonathan Gillespie, GMG Radio Group's commercial director, said: "There's a great synergy between the Smooth and Honda brands and we are delighted to welcome them on board as launch partner.

"The flexibility we now have with a national brand means we have been able to create a number of opportunities that work for both Honda and our listeners."

The initial six-month deal was brokered by Starcom and GMG Radio Solutions.

Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

Instagram to roll out carousel ad platform

Instagram to roll out carousel ad platform

Instagram, the photo sharing social media site, is rolling out its carousel ad platform globally to help brands be more creative and "push the boundaries" with their ads.

Share
Neptune ascends White Cliffs of Dover for National Trust campaign

Neptune ascends White Cliffs of Dover for National Trust campaign

Roman god Neptune erupts from the breaking waves that pummel The White Cliffs of Dover, towering hundreds of feet, holding his trident aloft, thanking the public for supporting the National Trust's save-the-coast campaign, and then popping back under the breaking waves.

Share
Vintage Unilever and John Lewis ads in 1920s newspaper promotion of Poirot mystery

Vintage Unilever and John Lewis ads in 1920s newspaper promotion of Poirot mystery

A newspaper warning of the 'Monogram Murders' is being handed out to Londoners, with the publication resembling a 1920s paper and even including ads from the era from the likes of Unilever, John Lewis and Fortnum & Mason. The murders, of course, are fictitious but are being used to promote and are the subject of HarperCollins' new Hercule Poirot mystery.

Share

Get news by email