Paper Round (16 September) - Which clients are advertising in the national press?

The Times includes a 16-page souvenir pull-out to welcome the Pope to Britain today while clothes and books are the focus of several campaigns across the national press.

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Asda’s George clothing brand takes out an ad in The Sun highlighting 25% off ‘jeans and jeggings’ while Tesco is offering £5 off its clothing range and a third off ladies boots.

The Daily Mail has teamed up with Debenhams to offer 20% off while M&S takes out an ad with the paper, featuring its latest brand ambassador Dannii Minogue.

Sainsbury’s meanwhile is offering hal- price hardback books while Waterstone’s also goes in with a half-price offer. Both highlight Stephen Fry’s latest biographical release.

McDonalds uses the strapline "we don’t know how to write a No.1 best seller, but we do know how to make a brilliant burger" in a press ad across the tabloids, while over in the US the fast food giant is responding to a campaign from a health lobby firm which plays on its ‘I’m loving it’ tagline to raise awareness of obesity related diseases.

Charity Kids Company takes out a cryptic ad in The Independent and The Sun showing colourful name tags including on for Helen Mirren and Richard Branson. The ad then simply says 'Search: Kids’ Peace of Mind'.

Meanwhile Holiday Inn tells readers to "stay picky" with an ad in The Independent promoting a choice of pillows for guests.

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