The Times circulation falls to 16 year low below 500,000

Rupert Murdoch's The Times has fallen below the 500,000 circulation figure for the first time since April 1994, according to ABC figures today.

The Times: circulation falls below 500,000
The Times: circulation falls below 500,000

August's ABCs figures reveal The Times registered a circulation of 494,205, down 1.67% on July.

Murdoch acquired The Times and its sister title The Sunday Times back in 1981 as he looked to build up his newspaper empire.

Today’s figures also reveal that Murdoch's paywall strategy has not prompted an immediate rise in readers buying printed issues of The Times as executives had hoped.

Murdoch introduced charging for editorial content on TimesOnline.co.uk from July 2 this year. Its circulation has dropped off in consecutive months since June.

Across the rest of the market, Lord Rothemere's Daily Mail registered a 2010 record high circulation figure in a month traditionally quiet for the nationals.

However, all the London-based qualities registered six-monthly low figures.

The red-top and mid-market papers fared better and benefited from flooding their pages with football coverage ahead of the new season.

The 50p priced Daily Mail registered a circulation of 2,169,690 in August, a 2.45% increase on July and its best circulation figure of the year.

Mail Newspapers circulation director Neil Jagger attributed part of its success to its promotional activity.

He said: "A combination of excellent collectable promotions, including our every popular Dream Cottage and i-spy books to break up those long holiday journeys, underpinned by a major growth in our subscriber base, have helped the Daily mail to produce the best results in a challenging market."

Red-top rival The Sun also performed well in August, registering a circulation of 3,009,987 in the month, its second best circulation of the year. It circulation was, however, down 1.07% on the previous month.

Richard Desmond’s Daily Star registered a six month circulation high of 862,005. But the Daily Mirror fell 0.76% to 1,232,961.

The quality sector will be licking their wounds when they browse over their performances in August. The Daily Telegraph, The Guardian and The Independent all recorded five-month record low circulations.

The Guardian fell 1.85% to 272,112 while The Daily Telegraph dropped down 0.79% to 673,010.

View August 2010's Newspaper ABC figures

Read more on The Wall

The Times paywall comes down temporarily as paper’s circulation hits low

Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

Bloomberg launches business hub to expand beyond the city

Bloomberg launches business hub to expand beyond the city

Bloomberg has expanded its media footprint with the launch of a new flagship media site, Bloomberg Business, designed to broaden the financial giant's remit in the business world.

Share
Unilever reviews £3bn global media

Unilever reviews £3bn global media

Unilever, the owner of Dove and Flora, is reviewing its £3 billion global media account.

Share
Emily Bell: Google, Facebook and Twitter 'taking over mainstream media'

Emily Bell: Google, Facebook and Twitter 'taking over mainstream media'

Emily Bell, the director of Columbia University's Tow Centre for digital journalism, warned the current dynamics between the press and digital "super platforms" like Google, Twitter and Facebook are "not working", when presenting The 12th annual Hugh Cudlipp Lecture on 26 January 2015.

Share

Get news by email