My Media Week: Steve Cox, JCDecaux Airport

A week in the media life of Steve Cox, marketing director at JCDecaux Airport

Steve Cox, marketing director, JCDecaux Airport
Steve Cox, marketing director, JCDecaux Airport


Start the day at 8.30am with the weekly sales meeting for JCDecaux’s Airport division, which has been moved back to Tuesday following the Bank Holiday, where my marketing team gives a presentation on our new product Heathrow Express TV. I then sit in on our sales director Alan Sullivan’s training on the sites at Heathrow Terminal 3 for eight of our sales and marketing new starters, before going into a meeting with my marketing team. We talk about whether we are meeting our deadlines for current projects and do some forward planning for our budgets for 2011 - how we want to commit our marketing spend next year.

Lunch is a sandwich in the car with Julie France, managing director of JCDecaux Airport, en route to Farnborough Business Airport, where we meet Alan and are given a guided tour by Elaine Turner from the airport management team.

We have only just started working with Farnborough, which is only used by corporate high-flyers using private jets, and at the moment it contains no advertising. Our job is to make sure the sites we introduce look as good as the building, which is an architectural gem.


BAA, which owns most of the airports we have sales contracts for, is striving to be as CSR and environmentally conscious as possible. So this morning I start the day in an internal meeting with business development director Kate Hayward to discuss how we can make sure we are doing all we can our end to promote their CSR message.

At 9am I round up Janice Fernandez, Korina Glass and Dave Tait to prepare a presentation that will persuade a key potential client to advertise in all our airports. Next it’s time for a management meeting with Julie, Alan, Janice and Catherine Cooper, our associate director of product marketing. This is a weekly routine check-up on the health of the business, but this week we focus on our Blueprint for the Future, which we will launch to the market on 5 October.

Today’s lunch is step up from the usual - we have booked a private room at the Groucho to thank Anna West and Kate Thornton from our client BA and Adrian Skelton, who works on the BA account at Kinetic, for their business. We give them a preview of Blueprint before sitting down to lunch, where we spot Dave Trott, who used to be my creative director at GGT; actress Lynda Bellingham; and a guy from Coronation Street - only no-one can remember his name. When Alan, Julie, Janice and I get back to the office at 4pm we have a preliminary meeting to discuss introducing a new structure for the sales team to introduce efficiency.


Get in early to prepare for a presentation at PSI - but as it turns out, their IT system isn’t working so I have to give my presentation old-school-style on paper flip-charts. I present our new sales approach, which divides our products into three types of panels, to 20 people and it goes pretty well. I then take a trip out to Heathrow on the Heathrow Express. I have only been here four months since joining from Titan, and it is important I know everything there is to know about the products. Unfortunately however, I still don’t have my full security pass, so I can’t go through to departures.

Back in the office, I meet a film communications company called Ben Ben, who I have invited in to present their work. I am impressed so decide we will use them in 2011 to make our marketing videos, budget permitting. I then head off to the Soho Hotel with Julie’s PA Naomi Marshall, and we confirm we will use it as the venue for the launch event for Blueprint on 5 October. Finish the day with a few drinks with former colleagues from my RAB days at London Bridge - we play dominoes, drink a fair amount of Guinness and end up in a lock-in until 11.30pm.


First on the day’s schedule is a marketing induction for four new starters to improve their knowledge of our products, followed by coffee with Nick Mawditt from Kinetic at Starbucks in Paddington Basin. We discuss projects we might collaborate on and debate the new version of Postar, which is in development. Friday’s lunch is with my oldest mate in media, Mark Greenstreet from Aevolve, who I know from the days when we were both time buyers at GGT. As befits TV traders, we go for a curry in Covent Garden where we have a nostalgic ‘where are they now’ type of conversation.

In the afternoon, I catch up with Julie about client business before moving on to planning our whisky tasting evening on 14 September, which we are holding at the Albannach bar near Trafalgar Square to launch our new Scottish presentation. I also catch up with our marketing executive Korina Glass to check the event is coming together properly.

Finish the week with leaving drinks for Rob Partridge and Katie Glass at The Chapel pub - I go home to Muswell Hill fairly early as I have a busy Saturday, but some of the team prop up the bar drinking shots until midnight.

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