MirriAd appoints Bazalgette as chairman and secures funding

Digital product-placement company MirriAd has appointed Peter Bazalgette as chairman and has secured new investment from backers, including STV Group.

Peter Bazalgette: appointed chairman of MirriAd
Peter Bazalgette: appointed chairman of MirriAd

Bazalgette was previously board director at Endemol and Channel 4, where he introduced 'Big Brother' to the UK.

The funding round was led by Oxford Capital Partners and STV Group, as well as existing institutional and individual shareholders.

MirriAd partners with broadcasters and brand owners to embed ads and logos into digital media content, such as online video, using its software.

According to MirriAd, the product-placement market is growing by more than 25% worldwide.

Bazelgette said: "This is a seminal moment for product placement."

He added that the company was in a growth phase, "with product-placement legalisation in Europe, the desire of brands to get closer to content, and with MirriAd’s compelling digital solution."

MirriAd was launched in September 2007 by former director of BBC Ventures, Mark Popkiewicz.

Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

Lost in translation: when brand taglines don't travel

Lost in translation: when brand taglines don't travel

These might be some of the most memorable brand taglines in English but when they cross oceans, they mean something entirely different. We searched the depths of the internet to find the best, or worst.

Share
Traditional TV viewers predicted to drop as mobile fuels rise in online video

Traditional TV viewers predicted to drop as mobile fuels rise in online video

Linear TV viewing figures are set to drop worldwide for the first time next year, with online video consumption set to rise by 23.3 per cent in 2015, according to a report by ZenithOptimedia.

Share
The 7 deadly sins of brand management - and how to avoid them

The 7 deadly sins of brand management - and how to avoid them

Some of the most valuable assets a firm has are the brands it has developed. Brands create identification, differentiation and value for customers and shareholders alike. By influencing customer choice, creating a loyal and passionate following as well as commanding a premium for their products and services, strong brands can be key to great business performance.

Share

Get news by email