MirriAd appoints Bazalgette as chairman and secures funding

Digital product-placement company MirriAd has appointed Peter Bazalgette as chairman and has secured new investment from backers, including STV Group.

Peter Bazalgette: appointed chairman of MirriAd
Peter Bazalgette: appointed chairman of MirriAd

Bazalgette was previously board director at Endemol and Channel 4, where he introduced 'Big Brother' to the UK.

The funding round was led by Oxford Capital Partners and STV Group, as well as existing institutional and individual shareholders.

MirriAd partners with broadcasters and brand owners to embed ads and logos into digital media content, such as online video, using its software.

According to MirriAd, the product-placement market is growing by more than 25% worldwide.

Bazelgette said: "This is a seminal moment for product placement."

He added that the company was in a growth phase, "with product-placement legalisation in Europe, the desire of brands to get closer to content, and with MirriAd’s compelling digital solution."

MirriAd was launched in September 2007 by former director of BBC Ventures, Mark Popkiewicz.

Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

BT Sport continues to invest in football line-up

BT Sport continues to invest in football line-up

BT Sport continues to invest in its football coverage ahead of the new Premier League season starting next month.

Share
Ex-Topshop CMO and Tunepics founder Justin Cooke on 'insanity' and Einstein

Ex-Topshop CMO and Tunepics founder Justin Cooke on 'insanity' and Einstein

"There's magic in insanity," claims Tunepics founder and former Topshop CMO Justin Cooke, in a video for Virgin Atlantic in which he also discusses the challenges of running a business.

Share
Clarification: Omnicom not late to the government review

Clarification: Omnicom not late to the government review

Campaign is pleased to clarify that Omnicom Media Group is on the government media buying shortlist and did not apply late to any part of the pitch process, handled by the Crown Commercial Service.

Share

Get news by email