Sofa store DFS heavily promotes its half-price sofa sale, with either double-page spreads or full-page ads in all the major national papers. Furniture Village announces its sale with full-page ads in the Daily Telegraph, the Daily Express, the Daily Mail and The Sun.
Carpet Right takes the ‘half price sale’ pitch even further with a "50% off then 20% more" sale, advertised through colour ads in The Times, The Independent, The Daily Telegraph, the Daily Express and The Sun.
Specialist home remodellers have the rest of the house covered: Moben kitchens places ads in The Independent and the Daily Telegraph for a half-price summer sale.
Media Week spots Sharps bedrooms in the Daily Express and The Guardian, Dolphin bathrooms in The Times and The Independent, and bed-maker Dreams in the Daily Express, the Daily Mail and The Guardian.
In the backyard, B&Q promotes pressure washers and a selection of backyard and garden goods in The Times, the Daily Telegraph, The Guardian and The Sun.
And for those looking to get away from home, easyJet places large colour ads promoting 20% on all flights in The Times, The independent, the Daily Express, the Daily Mail, the Daily Mirror and The Guardian.
Photo/video retailer Jessops runs well-placed ads promoting its Canon cameras in the Times, the Daily Mail, The Guardian, The Independent and the front page of the Daily Telegraph.
Electronics shop Comet advertises Macbooks in The Times, The Independent and The Daily Telegraph.
And after slugging it out with BT earlier this week, Sky turns its attention to Virgin Media, with an ad taunting its competitor’s broandband price and speed splashed across all today's national papers.