Online sales house to represent just five publishers

A new digital sales house has launched with a pledge to represent no more than five online publishers, claiming this will enable it to better meet publishers' and advertisers' needs.

Justin.tv: publisher signed up by SunChaser Media
Justin.tv: publisher signed up by SunChaser Media
SunChaser Media has already signed up two publishers, Justin.tv and The Student Room, and booked campaigns for brands including Orange, Stella Artois and Kelloggs.

Its criteria for representing publishers is they must have more than a million monthly UK unique users, a unique proposition and market-leading heritage in their category, and the desire to evolve their platform to meet advertiser demand.

The company was founded by JP Kemp, a former sales director of digital ad network Gorilla Nation and head of agency sales at Handbag Group, and Tom Barham, former deputy sales director of Gorilla Nation.

Kemp said the company would focus on "delivering great levels of service" to fewer publisher clients, and would attempt to carve out a niche away from the normal breed of sales houses that tend to represent more than 35 publishers.

Justin.tv allows people to create live video content and show it to anyone in the world, and appeals predominantly to young men.

The Student Room is a community for GCSE, A-Level and university students.

Claudine Love, commercial director of The Student Room, said: "SunChaser are giving us a voice at agency level that we would never have achieved using a traditional network.

"Whereas previously we saw a trickle of ROS media buys, we are now working closely with great brands such as Orange, Apple, Kelloggs and Barclays, to drive long-term dialogue with our audience, using a custom approach every time."

Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Latest

Blogging: how to make friends and influence people

Blogging: how to make friends and influence people

Apart from reach, credibility, trust and direct sales, what have bloggers ever done for marketers and brands? Quite a lot, argues Amanda McKenna, director of digital consultancy Zone, so why do brands often get it so wrong?

Share
Haywards pickles launches £750k brand-building campaign with Metro

Haywards pickles launches £750k brand-building campaign with Metro

Haywards, the pickled vegetable brand, has today partnered with Metro for a £750,000 campaign to attract younger consumers.

Share
Jimmy Savile victims urged to claim compensation in new ad campaign

Jimmy Savile victims urged to claim compensation in new ad campaign

Advertisements in The Times and the Daily Mirror today are calling on victims of sexual abuse by Jimmy Savile to claim compensation from the late BBC TV presenter's estate.

Share

Get news by email