Paper Round (31 August) - Which clients are advertising in the national press?

Supermarkets begin an advertising blitz on parents and their food budgets at the start of the new school year

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Tesco dominates the ad space in the national press this morning, promoting a range of special deals focused on lunch products, school snacks and kids’ breakfasts. The retailer runs multiple full-page and facing ads across The Sun, The Daily Express, the Daily Mail and the Daily Mirror.

Morrisons is a close second, booking full-page facing ads in The Sun and full-page ads in the Daily Express and the Daily Mail. And Asda comes third, opting for multiple smaller ads in the Daily Express, the Daily Mail and the Daily Mirror, emphasising one-pound deals.

Mars runs a large ad in The Daily Telegraph announcing the company’s emphasis on healthy and quality ingredients in all its chocolate bar brands.

Pakistan floods appeals on behalf of the British Red Cross and Unicef appear as full-page ads in The Guardian, The Daily Telegraph, The Times and The Independent. SmileTrain, a charity devoted to providing cleft surgery to children in developing countries, appeals for donations with facing ads in The Times and a smaller ad in the Daily Mail.

Energy provider NPO promotes a £200 "green energy" reward for new joiners in The Sun, The Times and the Daily Express.

British Airways is one of the few holiday companies still reaching out to late holidaymakers, promoting beach holidays and ‘City Breaks’ deals in The Daily Telegraph and The Times until 14 September.

Santander continues its campaign to encourage consumers to switch to its current accounts with ads in The Times, the Daily Express, the Daily Mail and The Independent, Halifax promotes its mortgage deals with a full-page ad on the back page of the news section of The Guardian.

BT advertises its bundle deal with colour, full-age ads in The Daily Telegraph, the Daily Mail, the Daily Mirror and The Independent. Sky advertises its bundle deal only in The Sun.

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