News Corp's Australian iPad app sold A$1m of ads at launch

SYDNEY - The Australian, the News Corporation title, racked up as much as A$1m worth of advertising at its iPad app launch.

The Australian: iPad app sold A$1m worth of advertising at launch
The Australian: iPad app sold A$1m worth of advertising at launch

The figure was revealed by News Limited chairman and chief executive, John Hartigan, speaking at the Future Forum Conference in Sydney.

He said that The Australian had begun a second round of advertising for its iPad app, which costs A$5 and was launched on May 28.

According to a report on Ad News, Hartigan, said: "In the app world, people value quality content, are willing to pay for it, and appreciate it more, having paid for it. This is exactly the experience we have had with our iPad app for The Australian. We rushed it out after being asked to partner Apple in the iPad's Australian launch. We had six weeks to get it up and running– and yet, sales exceeded our expectations."

The Australian launched its iPad app after The Wall Street Journal and ahead of Murdoch's app for The Times.

In June, News Corp chairman Rupert Murdoch revealed The Australian’s iPad app racked up 4,500 downloads just one week after its launch. That figure was similar to The Times, which sold 5,000 in three days.

Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

Campaign Big Awards: video

Campaign Big Awards: video

Abbott Mead Vickers BBDO's Ian Pearman and Forsman & Bodenfors' Björn Engström reflect on a successful night at the Campaign Big Awards on Wednesday evening.

Share
GMG chief Andrew Miller calls on 'dominant' BBC to share content with competitors

GMG chief Andrew Miller calls on 'dominant' BBC to share content with competitors

Andrew Miller, the chief executive of Guardian Media Group, has urged the BBC to allow newspapers access to raw news feeds and to tap into its back catalogue.

Share
Media Week Awards 2014 celebrates outstanding talent and creativity

Media Week Awards 2014 celebrates outstanding talent and creativity

The UK's vibrant commercial media sector celebrated the year's best work at the Media Week Awards last night, attended by 1,400 executives from agencies, media owners, advertisers and production companies.

Share

Get news by email