The industry watchdog includes a push to its website and a phone number for readers to report any ads they are unhappy about.
Cornwall gets publicity across the national press today, after prime minister David Cameron praised the region, not only as a holiday destination, but also for the hospital care it provided his wife Samantha while she gave birth yesterday.
VisitBritain is currently preparing for a £1bn push ahead of the 2012 Olympic games, and will no doubt enjoy a little free publicity for this picturesque corner of the country.
John Lewis takes out a half page in The Times to advertise an offer on Bose sound docks for iPods. In The Guardian, it shifts the focus to printers, and in The Daily Telegraph and Independent, Samsung TVs are in the spotlight.
Sainsbury’s encourages readers to prepare for the bank holiday weekend by stocking up on alcohol, with the strapline "you never know who’ll drop by".
Morrison’s pushes an offer on fresh fish in the Daily Express, while supporting England’s bid for the World Cup.
Tesco advertises its new Tesco Direct catalogue in The Sun, emphasising its Clubcard points.