Times loses 1.2 million readers

The Times has lost 1.2 million UK readers across its daily and Sunday websites and almost halved the amount of time people spend on its sites in the past three months, according data released by ComScore.

Times loses 1.2 million readers
Times loses 1.2 million readers

In May, the free-to-access website Timesonline.co.uk attracted 2.79 million unique users in the UK, a slight increase on the level of the previous three months.

News International launched its separate Thetimes.co.uk and Thesundaytimes.co.uk websites on 25 May. It made registration compulsory and began redirecting users from the old site on 15 June and started charging for access to both sites on 2 July.

According to ComScore, the combined number of unique visitors to the two new sites has fallen to 1.61 million in July, from 2.22 million in June, and 2.79 million in May.

The average number of minutes each user spent on the site was 7.6 in May, 5.8 in June and 4 in July.

Page views have dropped from 29 million in May to 20 million in June and 9 million in July.

News International has run an introductory offer offering subscribers 30 days' access for £1. Its basic pricing is £1 for a day's access to The Times and The Sunday Times and £2 for a week, while subscribers to each newspaper get free access to the related website.

No indications have yet emerged from the company as to how many people have subscribed or how much revenue subscriptions have generated.

The figures relating to dwell time and page impressions on the site suggest the actual number of subscribers is much lower than the 1.6 million recorded by ComScore, with many people accessing the homepage and then moving on, adding to the overall unique users but drastically reducing average time spent on site.

News Int declined to comment on the ComScore figures but a spokeswoman said the response from advertisers was "positive" and a number had rebooked.

Earlier this month the newspapers' proprietor Rupert Murdoch claimed subscriber levels were "strong".

Currently the Financial Times and Murdoch's Wall Street Journal are the only other major papers to have paywalls in place.

Times users do not appear to have defected in large numbers to rival newspaper sites, though, with some also losing traffic over the summer months.

Mail Online rose from 8.74 million to 9 million uniques and Independent.co.uk rose from 3.33 million to 3.54 million.

But Telegraph Media Group dropped from 5.1 million in June to 4.26 million in July, while Guardian.co.uk dropped from 5.22 million to 4.65 million for the same period.

Click to interact with the chart below:

Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

Lost in translation: when brand taglines don't travel

Lost in translation: when brand taglines don't travel

These might be some of the most memorable brand taglines in English but when they cross oceans, they mean something entirely different. We searched the depths of the internet to find the best, or worst.

Share
Traditional TV viewers predicted to drop as mobile fuels rise in online video

Traditional TV viewers predicted to drop as mobile fuels rise in online video

Linear TV viewing figures are set to drop worldwide for the first time next year, with online video consumption set to rise by 23.3 per cent in 2015, according to a report by ZenithOptimedia.

Share
The 7 deadly sins of brand management - and how to avoid them

The 7 deadly sins of brand management - and how to avoid them

Some of the most valuable assets a firm has are the brands it has developed. Brands create identification, differentiation and value for customers and shareholders alike. By influencing customer choice, creating a loyal and passionate following as well as commanding a premium for their products and services, strong brands can be key to great business performance.

Share

Get news by email