Tesco Mobile takes out full page ads across the press while Carphone Warehouse advertises deals on free music with a Samsung handset.
Brands are hoping more news of potential airport strikes will not deter late holiday makers. M&S reminds customers they can still take advantage of their holiday money offers while Boots promotes buy one get one free offers on suntan lotion.
Supermarkets line up to promote weekend shopping deals with pork joints, vegetables and sausages all being advertised.
Coffee machine manufacturer Gaggia advertises in the Daily Telegraph, promoting "Italian coffee without the trip to the shops".
New Look advertises offers on clogs in The Sun and John Lewis takes out a half-page ad in The Times to highlight its digital cameras.