We R Interactive in branded content hire

We R Interactive, the new online games publisher, has appointed Arianne Riddell as commercial director.

Arianne Riddell: We R Interactive commercial director
Arianne Riddell: We R Interactive commercial director

Riddell will report to We R Interactive's founder Tom Thirwall. She will be responsible for developing the gaming publisher's commercial activities, including branded content.

Thirwall said: "We R Interactive's plan is to develop new formats for brands, their products and services and Arianne will enhance our capabilities in that respect."

She joins from BBC Magazines where she was advertising director, responsible for the Homes portfolio and Gardeners World. She headed the launch of Lonely Planet Magazine and developed the BBC ad marketing website.

Before the BBC she worked at H Bauer Publishing as ad manager on That's Life, Take a Break, Bella, TV Quick, TV Choice and Real.

Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

Celebrity Cruises opts for Goodstuff

Celebrity Cruises opts for Goodstuff

Celebrity Cruises has appointed Goodstuff as its media planning and buying agency, following a four-month competitive pitch process.

Share
TalkTalk to launch user-generated X Factor idents

TalkTalk to launch user-generated X Factor idents

TalkTalk is releasing an app that allows users to make their own music videos and will use the best in its X Factor idents.

Share
Cast of Toy Story return for Sky Broadband campaign

Cast of Toy Story return for Sky Broadband campaign

Sky has once again turned to the cast of 'Toy Story' for a TV campaign promoting its broadband service.

Share

Get news by email