We R Interactive in branded content hire

We R Interactive, the new online games publisher, has appointed Arianne Riddell as commercial director.

Arianne Riddell: We R Interactive commercial director
Arianne Riddell: We R Interactive commercial director

Riddell will report to We R Interactive's founder Tom Thirwall. She will be responsible for developing the gaming publisher's commercial activities, including branded content.

Thirwall said: "We R Interactive's plan is to develop new formats for brands, their products and services and Arianne will enhance our capabilities in that respect."

She joins from BBC Magazines where she was advertising director, responsible for the Homes portfolio and Gardeners World. She headed the launch of Lonely Planet Magazine and developed the BBC ad marketing website.

Before the BBC she worked at H Bauer Publishing as ad manager on That's Life, Take a Break, Bella, TV Quick, TV Choice and Real.

Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

Hungryhouse.co.uk sponsors The Big Bang Theory

Hungryhouse.co.uk sponsors The Big Bang Theory

Hungryhouse.co.uk, the takeaway food ordering site, is sponsoring The Big Bang Theory, the hit E4 comedy, in its first UK TV link-up.

Share
Lord Foster designs hi-tech bus shelters for JCDecaux in Edinburgh

Lord Foster designs hi-tech bus shelters for JCDecaux in Edinburgh

JCDecaux has installed bus shelters designed by Lord Foster and featuring interactive screens, across Edinburgh.

Share
City AM appoints Christian May as editor

City AM appoints Christian May as editor

City AM, the London business newspaper, has today appointed PR man Christian May as its new editor, after the surprise exit of David Hellier.

Share

Get news by email