We R Interactive in branded content hire

We R Interactive, the new online games publisher, has appointed Arianne Riddell as commercial director.

Arianne Riddell: We R Interactive commercial director
Arianne Riddell: We R Interactive commercial director

Riddell will report to We R Interactive's founder Tom Thirwall. She will be responsible for developing the gaming publisher's commercial activities, including branded content.

Thirwall said: "We R Interactive's plan is to develop new formats for brands, their products and services and Arianne will enhance our capabilities in that respect."

She joins from BBC Magazines where she was advertising director, responsible for the Homes portfolio and Gardeners World. She headed the launch of Lonely Planet Magazine and developed the BBC ad marketing website.

Before the BBC she worked at H Bauer Publishing as ad manager on That's Life, Take a Break, Bella, TV Quick, TV Choice and Real.

Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

Virgin Holidays launches digital Caribbean push

Virgin Holidays launches digital Caribbean push

Virgin Holidays has launched a series of online videos supported by social media to back its summer campaign entitled 'The Caribbean Has Got it Covered'.

Share
Captain Morgan Facebook ad banned for suggesting alcohol conquers boredom

Captain Morgan Facebook ad banned for suggesting alcohol conquers boredom

Captain Morgan, the Diageo rum brand, has been forced to pull a Facebook ad after the Advertising Standards Authority ruled that it implied alcohol conquered boredom.

Share
AOL UK goes fully programmatic

AOL UK goes fully programmatic

AOL UK is claiming an industry "milestone" after making all of its online advertising available to be traded programmatically this week.

Share

Get news by email